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Fresh Financials is a great accountancy firm name. It reflects well who the firm is: dynamic, friendly, modern, and highly qualified in bookkeeping.
Unfortunately, their website did not get this across at all.
It had some redeeming features, including bright colours and a fresh font, but it followed a fairly typical, bog-standard accountancy firm website template. And the home page – which was their first opportunity to really impress the visitor – had a “we-focused” message and a few services listed.
Emma met us at Xerocon, where Karen was speaking about the power of content marketing to change accountancy firms’ lives. She joined the Content Marketer, and as she did, her perspective on the content and design of her website began to change.
So we got to work. Here’s how the process went:
Now that Emma has her website in a more solid place, adding continual content becomes much easier – and has a far greater impact on a day to day basis.
@weare_pf
If you're a woman in finance...I wouldn't miss this conversation. April 16th at 9 am PST. DM me for an invite or join us here: womxntalkmoney.com/join Retweeted by PF
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