Vipul had previously been a guest speaker for us (way back when!) on a webinar about the power of outsourcing for accountancy practices. He’d spent a lot of time creating a global business, and many of our clients use AdvanceTrack to enable them to deliver more compliance work at a profit.
Having poured his efforts into printed newsletters, conferences, and systems, it became clear that the next investment was a website that proclaimed the true outsourcing message. At the same time, he wanted to ensure that the site addressed the very real issue that many accountants had: a bad prior experience with outsourcing, and a distrust of outsourcing opportunities.
Vipul was clear in his vision of creating a site that told a story, and addressed the issues relevant to accountants considering outsourcing. Along the way, some of the marketing principles we applied were:
Vipul now has a site with powerful messaging directly addressed to the forward-thinking accountants ready for outsourcing. A site miles away from their old one, but one that grasps the key pain points of his target audience!