NOW HIRING: Marketing Strategist

UK Client Marketing Manager (Strategist)

Watch our Founder and Managing Director, Karen, share the skills and experience which would make you a perfect fit for this role!

In this role, you’ll be responsible for understanding client’s needs and goals, and translating those business goals into a marketing strategy. You’ll keep track of marketing trends and apply them to the work you do with your clients. You’ll enjoy creating and maintaining a positive client experience and will work with a client project manager to ensure all work is achievable within set budgets and timeframes.

You’ll get the opportunity to collaborate with multiple teams across the company including design, content, web and the leadership team – with the focus on creative ideas to better serve clients. You’ll feel comfortable working cross-divisionally and are confident enough to advocate for clients’ needs.

Success is defined by:

1. An improvement in client satisfaction, retention and delight
2. Upselling to existing clients based on their needs and goals
3. Helping clients reach their goals

You’ll join a team of 19 people, and will work together with the Head of Operations, Head of Sales and other Marketing Strategists to support in delivering on our ambitious company targets.

You’ll report to the Head of Operations. This role has the opportunity to advance into a more senior role.

What’s in it for you

Primarily remote based role with in-person meets with team members and clients
Flexibility of working times (this specific role requires you to work in a UK time zone)
An amazing team to support you: people who love what they do and genuinely care for one another
Stretch yourself creatively: we’ll help you focus on doing the things you love best
A co-working fund: opportunity to work in-person with other members of the team when suits you
Mental health support: access to a fund to help cover the cost of therapy or counselling sessions
4 pillar days per year: Creativity, Generosity, Integrity and Rest are the four pillars that hold up the work we do. The team spends 4 days a year focusing on and doing intentional activities which support these pillars
At least one team retreat per year (either all-team in person, or multiple hybrid retreats): this is your opportunity to get together either with the team in your region, or with the global PF team. Retreats are focused on connection, collaboration and motivation and involve spending time doing activities and sessions different from your day to day work

Role objectives (including KPI’s)

To increase % billable time = Billable time per client
To improve client satisfaction = Client NPS scores
To increase sales = Monthly revenue

Key skills

Communication: exceptional communication and presentation skills (both written and verbal)
Experience: 5+ years experience being responsible for clients; minimum 5 years experience of leading a marketing strategy and reaching marketing goals
Sales ability: both to new and existing clients. An understanding of working within KPIs, including sales targets
Marketing trends: an exceptional understanding of marketing trends and technology and the drive to keep up with the latest trends.
Social media skills: platforms, optimisation, tracking ideas & ability to implement them
Enthusiastic and self-motivated; track record of achieving targets

Tasks & responsibilities

Client satisfaction:

Liaising with clients to determine their goals, timescale and budget. Work with clients’ ideas and manage their expectations.
Ensure client work meets organisational standards, brand expectations and expresses client ideas accurately; ensure all client work represents the company or client appropriately.
Keeping clients up to date, listening to and acting on feedback, and explaining the rationale behind creative decisions.
Staying in touch with your clients (accountants and bookkeepers) by email, video call, text, Slack. At times, mentoring and coaching clients.

Marketing strategy:

Provide expert and strategic advice for clients in all areas of their marketing, including social media marketing, website, brand development, logo design, events, advertising and internal marketing.
Collaborate, brainstorm, and strategise with multiple teams on a wide range of materials that may include web pages, presentations, social media, branding, logos, internal communications, blogs, and marketing materials.
Analyse marketing data for your clients, deliver monthly co-pilot reports and present progress towards their goals.
Understand that marketing is an ever-evolving industry and teach your clients the same philosophy. Learn and teach as the industry grows and changes.
Write up briefs, detailing clients ideas and needs for the project manager to plan and execute.

Service delivery:

Run one-to-one, and group workshops, with clients on branding, websites, marketing plans, and foundational goals. Lead strategic calls with clients and follow up with plans and ‘homework’ for clients.
Record informative videos to clients with project updates, strategy advice, recommendations and explanations of outcomes and processes.
Support clients to set and review company, and personal, goals. At times, collate, analyse and share data with the clients or support them to do this independently.

Professional development:

Strive to continuously develop professionally, join training (both internal and external) when offered.
Set professional goals with your mentor or leader.
Look for opportunities to upskill both yourself and your division at PF.

Experience required

Minimum of five years experience in marketing strategy and setting, leading and reaching marketing goals.

Preferred but not required: Experience working with accountants, accounting firms, and/or bookkeepers. Degree/certification in marketing, communications, public relations or related field

Hours

This is a full time role and you’ll be required to work full time in a UK time zone.

Location

You be based in the UK for this role. This is a remote role, so you can work from locations to suit you, as long as you have solid internet access and can jump on Slack or Zoom video calls at any time.

You will be expected to travel primarily within your region but also globally (which would be discussed ahead of time) to meet with clients, team members and to attend workshops and events.

You’ll also attend hybrid and regional team retreats each year, and whole-team retreats every other year (location may be outwith the UK).

Salary & bonuses

The salary range for this role is £40-50k depending on your experience and qualifications.

We pay all-team bonuses when company wide and departmental targets are reached. You also get:

20 holiday days per year
8 bank holiday days per year
4 PF pillar days per year
2-3 team retreats per year
Access to a coworking days fund
Access to a mental health support fund

What we’re like

Creative. We value curiosity, problem solving, and openness.
Flexible. Things change all the time, so we just go with it.
Virtual. We don’t have offices, and are fully remote. We are fans of working from home (or wherever).
Honest. We don’t cut corners, we won’t lie, and we won’t ask you to (or approve if you do it).
Human. We make mistakes from time to time, and when we do, we admit it.

The PF internal values:

Transparent. We share the right things, at the right time, to build relationship. We love to share our lives (including wins as well as fears) with each other.
We have an opinion. We like to hear different perspectives and we know why we have a certain opinion.
Positive. We always look for the good, and we believe it’s there. There’s always a blessing, even in tough situations!
Take responsibility. We’re the first to recognise when we’re in the wrong, or when we could do better. We welcome that opportunity.
Gracious. We seek to be generous and gracious, and take our time with people.
Collaborative. We love working together as a team (we’re not lone rangers).We live by the PF pillars: creativity, integrity, generosity, and rest.