Tag Archives: tracking

marketing analytics
What marketing numbers does your accounting firm need to track and why?

  There are a lot of marketing analytics out there, an infinite amount it seems.

marketing analytics roi
The direct link between accountant content and better marketing numbers

Accountants are creating content like never before. Your three enemies to marketing – fear, perfection,

Tracking social media activity: how to figure out what your audience wants
Tracking social media activity: how to figure out what your audience wants

When you track your firm’s social media activity you’ll begin to hone in on what

Can you have more than one niche?
Niche questions: Can I have more than one?

A true niche is ONE targeted, focused area that you serve particularly well. The ultimate

Google Analytics
Basic guide to Google Analytics reports for accountancy firms

Tracking your website traffic and engagement is going to give you an insight into how

What kind of marketing actually works?
What kind of marketing actually works?

      I don’t make guarantees very often when it comes to marketing, but

Do you really know who is seeing your content on social media
Do you really know who is seeing your content on social media?

It’s always an exciting feeling to see new likes, comments and shares when you post