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Tag Archives: tracking

marketing analytics
What marketing numbers does your accounting firm need to track and why?

  There are a lot of marketing analytics out there, an infinite amount it seems.

marketing analytics roi
The direct link between accountant content and better marketing numbers

Accountants are creating content like never before. Your three enemies to marketing – fear, perfection,

Tracking social media activity: how to figure out what your audience wants
Tracking social media activity: how to figure out what your audience wants

When you track your firm’s social media activity you’ll begin to hone in on what

Can you have more than one niche?
Niche questions: Can I have more than one?

A true niche is ONE targeted, focused area that you serve particularly well. The ultimate

Google Analytics
Basic guide to Google Analytics reports for accountancy firms

Tracking your website traffic and engagement is going to give you an insight into how

What kind of marketing actually works?
What kind of marketing actually works?

      I don’t make guarantees very often when it comes to marketing, but

Do you really know who is seeing your content on social media
Do you really know who is seeing your content on social media?

It’s always an exciting feeling to see new likes, comments and shares when you post

We are PF. You are PF.
Sharing our stories and your stories


AI is one of the best tools around right now – I u
AI is one of the best tools around right now - I use it every single day to speed up my work. But if you aren’t keeping an eye on what it puts out (and what you put in!), you may end up sounding generic, robotic, or corny.

This is just a couple of tips to help you get the best out of AI:
Be specific with prompts
Feed it your brand voice
Question everything it tells you
Ban the buzzwords.

The goal isn't to replace your expertise - it's to help you share it better.

Need help with marketing strategy that actually sounds like you and wins you ideal clients? 

Newsletter sign up in bio 👆

#BrandVoiceTips #MarketingWithAI #AIContentCreation #SmarterMarketing #EthicalMarketing

I mean, if the sky is trying to tell you something
I mean, if the sky is trying to tell you something then you have to listen right?

#WeLoveAccountants #IdealClients #MarketingForAccountants #MarketingStrategy

Our @kellidoorne is heading to Dublin! ✈️

We'
Our @kellidoorne is heading to Dublin! ✈️

We're buzzing that our marketing strategist @kellidoorne is speaking at the BKR International EMEA Regional Conference on June 14-16.

Her session "Human Strategy Meets AI - Finding the Balance" is all about using AI tools smartly whilst keeping your brand voice intact. Perfect for accountants who want to work with AI, not be replaced by it.

The whole lineup looks brilliant - practical sessions you can actually use in your firm straight away.

Proud of our team taking PF's marketing expertise to stages around the world! 🌍

#TeamPF #BKRInternational #Dublin #AccountingMarketing #AIStrategy #ProudMoment


PF's Content Strategist, Corinna, share's three th
PF's Content Strategist, Corinna, share's three things you can post RIGHT NOW to attract your ideal clients:

1️⃣ Share your WHY - Tell the story of what drives you to help businesses succeed
2️⃣ Address industry problems - Spot something in the news? Answer questions your clients are asking
3️⃣ Show your work - Give a sneak peek of that new PDF, blog post, or resource you're creating

Your ideal clients want to know the real you, hear your expertise, and see what happens behind the scenes.

Which one will you post first? 💭

#AccountingMarketing #SocialMediaTips #AccountantLife #MarketingStrategy


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