Whew! It’s hard to believe 2022 has come to an end. There’s so much we’re
Content marketing means giving actual, real help to people in different forms of content –
It’s happened. That big client you knew was a major portion of your revenue, and
There are a lot of marketing analytics out there, an infinite amount it seems.
When one of your clients says, “Oh, I didn’t know you did that!”, what’s your
Exciting PF news! We have a new team member starting in the US on Monday
“Give to gain.” I’ve heard this phrase used many times in business as a means
Integrity is another of the four pillars on which we stand at The Profitable Firm.
The expectations that your clients (and prospects) have about communication with their accountant are that
There’s no escaping the fact that taxation is a big part of accounting. Helping your
Your clients are becoming vaguely aware of something called auto enrolment. Unfortunately, for most accountants,
How do you act when you’re around your small business clients? Do they get to
There’s a culture in finance and accounting that working late is a good thing. The
What do you do with “quick questions” (usually asked by prospects) that are easy to
In today’s technology-focused world, we’re getting used to the terminology of Unicorns and Dragons. But
We’re all familiar with the ‘ABCD’ ranking for clients. “A” clients are top tier, deserving
Every business wants happy customers. Your accountancy firm wants happy clients. And no matter what
I will admit this: as a marketer, I make a terrible shopper. I’m constantly evaluating
Smoke drifts lazily over the ruins of a dead city. The machines have won. And
For those of you accountants who know and love Xero, I thought I’d talk to
Are your clients afraid to hear from you, their accountant? If you are only in
As I mentioned in last week’s post, one of my strong recommends if you’re looking at
Last week during Xerocon there was naturally some conversation around the ‘Xero vs SAGE’ debate.
Look, I know it’s the latest fad, and every marketer-to-accountants is telling you that having
This week on Twitter, I read a comment that really struck me: Accountants are like
Being an accountant who is all things to all people does not work if you
Great Quote of The Day! “Everyone says they go the extra mile. Almost no one
As anyone reading this knows, I am a huge proponent of the opportunities available through
It is a little frustrating when there’s something that you wish the product you’re using
