Category Archives: Sales

How to help your marketing manager successfully market your firm

  You’ve hired a marketing manager for your accounting firm. Exciting! Now it’s time to

When do I hire a salesperson? 

When you want to increase your revenue, or begin growing your business in a serious

How to measure progress with your marketing so you know what’s working and what isn’t

  You are busy. You are trying to do all the things. You’re doing some

I’m concerned about wasting time and money on marketing and getting no results

    As an accountant, you are used to looking at the numbers. That’s what

How do I launch a new service for my accounting firm?

Your accounting firm is launching a new service and you want to tell clients and

How to prepare your prospects so they’re not shocked by your prices

There’s a big old elephant in the marketing room and it’s called pricing. Pricing is

How to create YOUR process, your way, to convert the right leads

Your prospects may use a range of different software and systems but as you are

How to manage the problem of having too many prospects

Having too many prospects: what a wonderful problem to have, right? But the way you

Business is personal, but pricing doesn’t have to be

Let’s say you’ve made really good progress in understanding your own worth, and value. You’ve

Don’t just create content: build assets

As an accountant, you’ve started creating content like never before. You’re sending emails, recording videos,

How your accounting firm can respond to website enquiries so you build the best relationships

Your accountancy firm website is your ‘shop front’, you’ll get a lot of leads from

How to generate leads for your accountancy firm on social media

Accountants are particularly keen to “get leads” from any marketing efforts – and particularly from

When your accountancy firm loses that job but it doesn’t matter

Losing a prospective client for your accountancy firm can be discouraging. There might be good

Don’t sell features and benefits: sell expertise and results

When you are an expert (as many of you accountants are), it’s not your services

My services are for sale …why isn’t anyone buying?

Over the past few weeks, we’ve been looking at the power of accountants being visible

Stop staring at your competitors and look instead at your clients and prospects

One of the classic mistakes accountants make when it comes to marketing is spending an

The Power of the Instant Response

Your potential buyers are beginning to expect an instant response to everything. The 24-7, social

This is your market. These are your prospects. This is how they buy.

Hello, accountancy firm.  I’m an up and coming business owner, the son or daughter taking

14 Free Resources from Andy Bounds when you buy his new book The Snowball Effect

We love passing on a great deal. Andy Bounds, international best-seller (and guest speaker for

When “No Obligation” Means “Sales Pressure”

Somehow, many accountants have taken up the phrase “no obligation meeting” or “free consultation” to

Discounts, Offers, Manipulations

Many companies use discounts and offers to get us interested, or to increase exposure initially.