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Is my accountancy firm spending marketing money in the right places?
- Kier Kemp
- Nov 8, 2019
- 163
As accountancy business owners you want to be as confident as possible that every penny you’re investing is being put to work, whether it’s making the most of office space or getting marketing done. On a recent call with an accounting firm , Karen and I were asked more specifically about old media. The firm […]
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Are you putting more pressure on your marketing ROI than you are on yourself?
- Karen Reyburn
- Jan 18, 2019
- 163
Getting ROI from marketing is absolutely a priority for accountants – and rightly so. As an accountant you’re aware of how powerful the numbers are. Marketing numbers (as with all financial numbers) do tell the truth, and you want your numbers to prove themselves. To indicate what works and what doesn’t. To show you the […]
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The “two bucket rule” of marketing ROI for accountants
- Karen Reyburn
- Jun 10, 2016
- 163
You can no longer evaluate marketing ROI based on individual efforts. It’s so tempting for accountants to still do this. “I tried Twitter for two weeks and it didn’t work – I didn’t get any new leads.” “We ran an event and didn’t get any new business.” “Networking doesn’t work for us.” You look at […]
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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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