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As an accountant, you are used to looking at the numbers. That’s what you’re best at and it’s why your clients trust you the way you do: you help them with and advise them on their numbers so they build the best businesses for them. When it comes to marketing you’re also looking […]
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You’ve read through some of our content, watched a few videos, looked through this very website. You are READY TO GO. You want your marketing done and you want it done now! No more delays! Hooray!….oh wait. Now why in the world would we ask you to wait, when you are absolutely keen to go? […]
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You know you need this marketing…thing. A new website. A refreshed (or entirely new) brand. Monthly outsourced marketing. Social media support. Custom pages for your proposals. Whatever it is. Maybe you had an amazing meeting and you got all excited and YES THIS IS WHAT I NEED and they said they’d go away and put […]
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You want leads and you want them quick. That’s fair enough when you consider the pressure that most firms are under. Any of these sound familiar? You’ve lost a big client and it’s worried you You see all these other firms on LinkedIn getting loads of clients and you want that too You’re budget conscious […]
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There are a lot of marketing analytics out there, an infinite amount it seems. So choosing which ones to track can be a challenge. It may even lead you to wonder why bother tracking any at all? Or even worse, you may keep trying different marketing actions based on only a few numbers. Potentially losing […]
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Let’s say you’ve made really good progress in understanding your own worth, and value. You’ve addressed the services you offer, and what you charge for them – and maybe even your entire brand, too. Whether you’ve literally rebranded, with a new name or logo or identity, or are just doing the hard work that sits […]
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As accountancy business owners you want to be as confident as possible that every penny you’re investing is being put to work, whether it’s making the most of office space or getting marketing done. On a recent call with an accounting firm , Karen and I were asked more specifically about old media. The firm […]
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When we hear the words Facebook or Google Ads we dream (and hope) that hot leads will start rolling in. Both of them are advertising platforms that you pay for your ad to be displayed to an audience. And when we’re paying we expect the results. The words are bounced around a lot. Some people […]
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Getting ROI from marketing is absolutely a priority for accountants – and rightly so. As an accountant you’re aware of how powerful the numbers are. Marketing numbers (as with all financial numbers) do tell the truth, and you want your numbers to prove themselves. To indicate what works and what doesn’t. To show you the […]
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It’s always a great feeling when you generate new leads in your accountancy firm from your marketing. But a lead doesn’t equal a sale (at least not yet!). So what can you do to convert leads into paying clients? Follow up, follow up and follow up more One of the biggest mistakes I see […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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