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What marketing numbers does your accounting firm need to track and why?

What marketing numbers does your accounting firm need to track and why?
What marketing numbers does your accounting firm need to track and why?

There are a lot of marketing analytics out there, an infinite amount it seems. So choosing which ones to track can be a challenge. It may even lead you to wonder why bother tracking any at all? Or even worse, you may keep trying different marketing actions based on only a few numbers. Potentially losing […]

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Business is personal, but pricing doesn’t have to be
Business is personal, but pricing doesn’t have to be

Let’s say you’ve made really good progress in understanding your own worth, and value. You’ve addressed the services you offer, and what you charge for them – and maybe even your entire brand, too. Whether you’ve literally rebranded, with a new name or logo or identity, or are just doing the hard work that sits […]

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Is my accountancy firm spending marketing money in the right places?
Is my accountancy firm spending marketing money in the right places?

As accountancy business owners you want to be as confident as possible that every penny you’re investing is being put to work, whether it’s making the most of office space or getting marketing done. On a recent call with an accounting firm , Karen and I were asked more specifically about old media. The firm […]

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Google Ads v Facebook Ads: which is best for my accountancy firm?
Google Ads v Facebook Ads: which is best for my accountancy firm?

When we hear the words Facebook or Google Ads we dream (and hope) that hot leads will start rolling in. Both of them are advertising platforms that you pay for your ad to be displayed to an audience. And when we’re paying we expect the results. The words are bounced around a lot. Some people […]

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Are you putting more pressure on your marketing ROI than you are on yourself?
Are you putting more pressure on your marketing ROI than you are on yourself?

Getting ROI from marketing is absolutely a priority for accountants – and rightly so. As an accountant you’re aware of how powerful the numbers are. Marketing numbers (as with all financial numbers) do tell the truth, and you want your numbers to prove themselves. To indicate what works and what doesn’t. To show you the […]

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How to convert your leads from social media into clients
How to convert your leads from social media into clients

  It’s always a great feeling when you generate new leads in your accountancy firm from your marketing. But a lead doesn’t equal a sale (at least not yet!). So what can you do to convert leads into paying clients? Follow up, follow up and follow up more One of the biggest mistakes I see […]

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How to generate leads for your accountancy firm on social media
How to generate leads for your accountancy firm on social media

Accountants are particularly keen to “get leads” from any marketing efforts – and particularly from social media. The positive news is that social media is one of the best means of seeing those leads drip in – partly because of the huge amount of people using social media, and partly because the tracking capabilities are […]

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The answer to “How long do I need to do content marketing before I see results?” (You may not like the answer)
The answer to “How long do I need to do content marketing before I see results?” (You may not like the answer)

I’ve been asked this question, in varying forms, for years. The answer has usually been somewhere between “it depends” and “longer than you think”. But thanks to marketing and social media expert Mark W. Schaefer, a keynote speaker at the recent CMA Live event, I’ve now got the answer for you. (You may not like […]

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The “two bucket rule” of marketing ROI for accountants
The “two bucket rule” of marketing ROI for accountants

You can no longer evaluate marketing ROI based on individual efforts. It’s so tempting for accountants to still do this. “I tried Twitter for two weeks and it didn’t work – I didn’t get any new leads.” “We ran an event and didn’t get any new business.” “Networking doesn’t work for us.” You look at […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Another new face at PF this week is a new UK Client Marketing Manager! Elaine is from Edinburgh but spent the last 9 years in sunny California (some weather adjustment may be required...) Elaine's personal pillars are health, adventure, education, self care, and wine.🏃‍♀️⛰️👩‍🎓❤️🍷

test Twitter Media - Another new face at PF this week is a new UK Client Marketing Manager! Elaine is from Edinburgh but spent the last 9 years in sunny California (some weather adjustment may be required...)

Elaine's personal pillars are health, adventure, education, self care, and wine.🏃‍♀️⛰️👩‍🎓❤️🍷 https://t.co/5w32KlLmWj