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There are a lot of marketing analytics out there, an infinite amount it seems. So choosing which ones to track can be a challenge. It may even lead you to wonder why bother tracking any at all? Or even worse, you may keep trying different marketing actions based on only a few numbers. Potentially losing […]
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Let’s say you’ve made really good progress in understanding your own worth, and value. You’ve addressed the services you offer, and what you charge for them – and maybe even your entire brand, too. Whether you’ve literally rebranded, with a new name or logo or identity, or are just doing the hard work that sits […]
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As accountancy business owners you want to be as confident as possible that every penny you’re investing is being put to work, whether it’s making the most of office space or getting marketing done. On a recent call with an accounting firm , Karen and I were asked more specifically about old media. The firm […]
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When we hear the words Facebook or Google Ads we dream (and hope) that hot leads will start rolling in. Both of them are advertising platforms that you pay for your ad to be displayed to an audience. And when we’re paying we expect the results. The words are bounced around a lot. Some people […]
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Getting ROI from marketing is absolutely a priority for accountants – and rightly so. As an accountant you’re aware of how powerful the numbers are. Marketing numbers (as with all financial numbers) do tell the truth, and you want your numbers to prove themselves. To indicate what works and what doesn’t. To show you the […]
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It’s always a great feeling when you generate new leads in your accountancy firm from your marketing. But a lead doesn’t equal a sale (at least not yet!). So what can you do to convert leads into paying clients? Follow up, follow up and follow up more One of the biggest mistakes I see […]
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Accountants are particularly keen to “get leads” from any marketing efforts – and particularly from social media. The positive news is that social media is one of the best means of seeing those leads drip in – partly because of the huge amount of people using social media, and partly because the tracking capabilities are […]
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I’ve been asked this question, in varying forms, for years. The answer has usually been somewhere between “it depends” and “longer than you think”. But thanks to marketing and social media expert Mark W. Schaefer, a keynote speaker at the recent CMA Live event, I’ve now got the answer for you. (You may not like […]
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You can no longer evaluate marketing ROI based on individual efforts. It’s so tempting for accountants to still do this. “I tried Twitter for two weeks and it didn’t work – I didn’t get any new leads.” “We ran an event and didn’t get any new business.” “Networking doesn’t work for us.” You look at […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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