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Xero
Use storytelling to simplify your firm’s message and move prospects to action
- Camilla Duggan
- Nov 29, 2019
- 163
Storytelling isn’t all about you. Before we get into specific tips on how to use the storytelling framework, it’s important to understand the power of story doesn’t mean the power of your story. It’s not about filling your website with your firm’s story. Don’t fall into the ‘me, me, me’ trap of trying to be […]
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I’ve been talking about this for ages. How could they not know about it?
- Karen Reyburn
- Aug 10, 2019
- 163
People hear things when they are ready to hear them. This is a little story about someone who recommended a book to me….which I’ve been recommending to, like, everyone all the time everywhere. I thought. It’s Saturday morning. My friend James texts me something he’s been thinking about, so i ring him and we chat […]
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Steve Jobs: good business, bad humanity.
- Karen Reyburn
- May 11, 2019
- 163
This week I finished “Steve Jobs” by Walter Isaacson. It’s quite an easy read for such a big book – and as a major Apple fan, I’ve always been fascinated by the man who created Apple, and was part of changing the world as we know it. I’m extremely grateful for all Steve Jobs (and […]
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Show your work: Who are your influences? What are you learning?
- Karen Reyburn
- Apr 6, 2019
- 163
I’ve been avoiding reading this book for months. It’s been in my book stack, reminding me with its bright yellow cover that it’s there, ready to be read, ready to encourage me and give me new ideas. Actually, that’s why i was avoiding it. I knew this book is about sharing what you’re working on, […]
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Great books to read over the holiday break
- Karen Reyburn
- Dec 28, 2018
- 163
It’s the Christmas holidays. You’ve had your turkey dinner (or whatever alternative you went for this year), ate most of the chocolates, gone out with friends, spent time with the family. Now you’re starting to check your emails and are tempted to do a little work – make the most of how quiet things are. […]
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Book review: “The Digital Firm” by Will Farnell
- Karen Reyburn
- Sep 3, 2018
- 163
The three themes in this excellent book are ones I wish for every accountant to take on board. They are: Give information freely Always ask, “What does the client want?” Share your mistakes, too 1. Give information freely This message we’ve long been fans of at PF (#generosity is one of our pillars. I know […]
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They Ask, You Answer: Read this book.
- Karen Reyburn
- Feb 2, 2018
- 163
It’s rare that I find a business book I literally can’t put down, but “They Ask You Answer” by Marcus Sheridan is one of those. I bought it at CMA Live last year (June 2017) and as Marcus himself was another one of the speakers at the event, I had him sign it for me. […]
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14 Free Resources from Andy Bounds when you buy his new book The Snowball Effect
- Karen Reyburn
- Mar 5, 2013
- 163
We love passing on a great deal. Andy Bounds, international best-seller (and guest speaker for our upcoming webinar on improving communication and sales skills) has today launched a new book, The Snowball Effect. (Congrats, Andy!!) And he is offering a whole truckload of free resources today only when you buy his new book on Amazon. […]
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Do It Tomorrow by Mark Forster
- Karen Reyburn
- Jun 20, 2012
- 163
I hate time management books. I hate the fact that no matter what they tell me to do, I inevitably give it a go for a day or two and it doesn’t work and then I’m back to square one (or worse). This all revolves around the fact that the classic time management process is […]
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