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Category Archives: Book Reviews

Book recommends accountants marketing
Top 5 business books for accountants doing marketing

In a recent Accelerator session, one of our members said “I notice you always reference

brad burton xerocon
Use storytelling to simplify your firm’s message and move prospects to action

Storytelling isn’t all about you. Before we get into specific tips on how to use

They ask you answer marcus sheridan
I’ve been talking about this for ages. How could they not know about it?

People hear things when they are ready to hear them.  This is a little story

Steve jobs
Steve Jobs: good business, bad humanity.

This week I finished “Steve Jobs” by Walter Isaacson. It’s quite an easy read for

Show your work: Who are your influences? What are you learning?
Show your work: Who are your influences? What are you learning?

I’ve been avoiding reading this book for months. It’s been in my book stack, reminding

Book reviews
Great books to read over the holiday break

It’s the Christmas holidays. You’ve had your turkey dinner (or whatever alternative you went for

Book review: “The Digital Firm” by Will Farnell
Book review: “The Digital Firm” by Will Farnell

The three themes in this excellent book are ones I wish for every accountant to

They ask, you answer
They Ask, You Answer: Read this book.

It’s rare that I find a business book I literally can’t put down, but “They

14 Free Resources from Andy Bounds when you buy his new book The Snowball Effect

We love passing on a great deal. Andy Bounds, international best-seller (and guest speaker for

Do It Tomorrow by Mark Forster

I hate time management books.  I hate the fact that no matter what they tell

We are PF. You are PF.
Sharing our stories and your stories


AI is one of the best tools around right now – I u
AI is one of the best tools around right now - I use it every single day to speed up my work. But if you aren’t keeping an eye on what it puts out (and what you put in!), you may end up sounding generic, robotic, or corny.

This is just a couple of tips to help you get the best out of AI:
Be specific with prompts
Feed it your brand voice
Question everything it tells you
Ban the buzzwords.

The goal isn't to replace your expertise - it's to help you share it better.

Need help with marketing strategy that actually sounds like you and wins you ideal clients? 

Newsletter sign up in bio 👆

#BrandVoiceTips #MarketingWithAI #AIContentCreation #SmarterMarketing #EthicalMarketing

I mean, if the sky is trying to tell you something
I mean, if the sky is trying to tell you something then you have to listen right?

#WeLoveAccountants #IdealClients #MarketingForAccountants #MarketingStrategy

Our @kellidoorne is heading to Dublin! ✈️

We'
Our @kellidoorne is heading to Dublin! ✈️

We're buzzing that our marketing strategist @kellidoorne is speaking at the BKR International EMEA Regional Conference on June 14-16.

Her session "Human Strategy Meets AI - Finding the Balance" is all about using AI tools smartly whilst keeping your brand voice intact. Perfect for accountants who want to work with AI, not be replaced by it.

The whole lineup looks brilliant - practical sessions you can actually use in your firm straight away.

Proud of our team taking PF's marketing expertise to stages around the world! 🌍

#TeamPF #BKRInternational #Dublin #AccountingMarketing #AIStrategy #ProudMoment


PF's Content Strategist, Corinna, share's three th
PF's Content Strategist, Corinna, share's three things you can post RIGHT NOW to attract your ideal clients:

1️⃣ Share your WHY - Tell the story of what drives you to help businesses succeed
2️⃣ Address industry problems - Spot something in the news? Answer questions your clients are asking
3️⃣ Show your work - Give a sneak peek of that new PDF, blog post, or resource you're creating

Your ideal clients want to know the real you, hear your expertise, and see what happens behind the scenes.

Which one will you post first? 💭

#AccountingMarketing #SocialMediaTips #AccountantLife #MarketingStrategy


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  • START TODAY
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