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In a recent Accelerator session, one of our members said “I notice you always reference books in our call. It would be helpful if you could recommend a list of books that we read to help us with our marketing. #TAYA!” So, here’s the list! These are my top five – personally as a business […]
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Storytelling isn’t all about you. Before we get into specific tips on how to use the storytelling framework, it’s important to understand the power of story doesn’t mean the power of your story. It’s not about filling your website with your firm’s story. Don’t fall into the ‘me, me, me’ trap of trying to be […]
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People hear things when they are ready to hear them. This is a little story about someone who recommended a book to me….which I’ve been recommending to, like, everyone all the time everywhere. I thought. It’s Saturday morning. My friend James texts me something he’s been thinking about, so i ring him and we chat […]
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This week I finished “Steve Jobs” by Walter Isaacson. It’s quite an easy read for such a big book – and as a major Apple fan, I’ve always been fascinated by the man who created Apple, and was part of changing the world as we know it. I’m extremely grateful for all Steve Jobs (and […]
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I’ve been avoiding reading this book for months. It’s been in my book stack, reminding me with its bright yellow cover that it’s there, ready to be read, ready to encourage me and give me new ideas. Actually, that’s why i was avoiding it. I knew this book is about sharing what you’re working on, […]
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It’s the Christmas holidays. You’ve had your turkey dinner (or whatever alternative you went for this year), ate most of the chocolates, gone out with friends, spent time with the family. Now you’re starting to check your emails and are tempted to do a little work – make the most of how quiet things are. […]
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The three themes in this excellent book are ones I wish for every accountant to take on board. They are: Give information freely Always ask, “What does the client want?” Share your mistakes, too 1. Give information freely This message we’ve long been fans of at PF (#generosity is one of our pillars. I know […]
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It’s rare that I find a business book I literally can’t put down, but “They Ask You Answer” by Marcus Sheridan is one of those. I bought it at CMA Live last year (June 2017) and as Marcus himself was another one of the speakers at the event, I had him sign it for me. […]
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We love passing on a great deal. Andy Bounds, international best-seller (and guest speaker for our upcoming webinar on improving communication and sales skills) has today launched a new book, The Snowball Effect. (Congrats, Andy!!) And he is offering a whole truckload of free resources today only when you buy his new book on Amazon. […]
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I hate time management books. I hate the fact that no matter what they tell me to do, I inevitably give it a go for a day or two and it doesn’t work and then I’m back to square one (or worse). This all revolves around the fact that the classic time management process is […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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