YOUR BRAND POSITIONS YOU AS THE
TRUSTED EXPERT
Your brand is so much more than yourlogo or colours. It shows your experience, demonstrates credibility and builds trust with your audience. It lets prospects know who you are before they’ve even met you. Most importantly, your brand communicates how you solve your audience’s problems.When done right, it attracts your ideal clients and turns away those you don’twant to work with.
BRAND
transformations
Sian, owner of Moxie, needed a brand which communicated energy, courageous spirit –and beinga burst of colour in a sea of black suits. Sian had a mission:
“To change the lives of as many small business owners as possible,
so together we become a tidal wave to change in the world.”
Meet her new brand, moxie.
HEAR THEIR STORIES
“I am speechless and very emotional about everything. I love our brand! Thank you, PF team, for really capturing who we are.”
“I was surprised at how well your team (PF) listened. And really got to know us. You really took the time to find out who we really are and I never expected that.”
Samantha Bowling, GWCPA
“My brand feels like a security blanket. It’s just… me.”
“It’s giving me a foundation… I really believe I can build something special with it… It’s made me so much more confident about what I can do.”
Caroline Burns, Revive Accounting
WHAT’S INVOLVED?
HOW DOES THE PROCESS WORK?
Here’s what happens, how long it takes and what we require from you.
01
STRATEGY
Call with a Marketing Strategist to review your brand voice, values and how your brand will be used.
2-3 weeks later
02
DESIGN
You receive your one logo concept in greyscale and we share our process and behind it.
2 weeks later
03
Revisions
We present your full branding concept with the chosen colours and fonts that fit your brand.
2 weeks later
04
Sign off
After one more round of revisions (if required), it’s time to sign off on your new brand concept.
05
DELIVERABLES
You receive all logo files for print, digital and social media, plus a visual guidebook for your new brand.
06
NEXT STEPS
You might want to collaborate with us on a brand launch package or a website. You can discuss these next steps with your Marketing Strategist.
01
STRATEGY
Call with CMM and Head of Branding to review your firm’s TOV and values your team and where and how your brand will be used.
2-3 weeks later
02
DESIGN PROCESS
You’re presented with your full branding concept, with chosen colour(s) and font(s) which fit with your brand.
2 weeks later
03
Revisions
You receive your one logo concept in greyscale and we share our process and reasoning for your concept.
2 weeks later
04
Sign off
If required, one more round of revisions can be made. Then it’s time to sign off on your new brand concept.
05
What you’ll
get at the end
Full logo suite (logo variations, files for print and digital and thumbnail files for social media); Brand book – a visual logo guide for your new brand.
06
What happens
next?
You may move onto a website project and/or collaborate with PF on a fully customised brand launch package. You can discuss next steps with your CMM.
NOT SURE? NEED MORE INFO?
YOUR QUESTIONS ANSWERED
If you’re wondering how to justify a return on investment for what you spend on branding, the first step is to understand how the process works and how each element works in tandem to create your unique brand. Learn more here before starting the process, or reach out to us with any questions you may have.
How do I know if I need a new brand?
This question will be answered for you in your Foundations which is one of the main reasons why you go through it before starting your brand project. If you’re asking yourself this question, then you likely have doubts about your brand. Is it reflecting you as authentically as possible? Is it reflecting your values and the way you run your firm? Is it appealing to your ideal audience, those clients you’d love to work with? You’ll dig deeper into these questions in your Foundations, and from there you’ll be guided on whether a rebrand is the next best step for you. If you’d like to tell us more about your current brand, you can fill in our diagnostic.
I need a new brand. Where do I start?
To understand what changes your brand needs (whether slight or significant), together we’ll review these 4 things:
- Your goals (so we know what your brand is supposed to achieve)
- Your brand (so we’re clear who you are and who you’re attracting with this brand)
- Your website (how your brand is shown to the world)
- Your marketing plan (how your brand will affect every area of your marketing)
To create the best brand for you, which delivers you the best clients, we’ll pull everything together from these discussions and create your brand identity. The Foundations sessions will direct you to what your brand project will look like.
How much does a brand project cost and what does that include?
A brand project starts at £9,995+VAT. Your project will be custom to your accounting firm and so your project may look different to someone else depending on what you need. A brand project with PF can include a naming workshop, a full rebrand, a brand book and a brand launch package. Depending on the outcome of your Foundations workshop, you’ll discuss with us which options are best for you and your firm.
START TODAY
Use your brand to attract more of the clients you love.Tell us about you, your firm and where you need support with your brand.
