Author Archives: Ashlea McElhone

5 things you can expect from a good marketing partner

 So you’ve found a few marketing agencies that specialise in your industry. Great! They’ll

What marketing do I need to do to get results?

According to Mark W. Schaefer, it takes 30 months to start seeing results when doing

How to build and use a client acceptance process so you only work with the best clients for you

You CAN choose who you work with. Whether you’re just starting out or you’re an

How to measure progress with your marketing so you know what’s working and what isn’t

  You are busy. You are trying to do all the things. You’re doing some

How do I get my outsourcers all working towards the same goals?

You’re outsourcing multiple areas such as marketing, social media and website management. You may even

How to launch a new brand internally in your accounting firm

You’re busy going through a rebrand and you can’t wait to show it to the

You may not be wowed by your logo, and that’s okay.

When you get a logo designed, you are ready and waiting for it to AMAZE

What if our website turns away people who think they aren’t the right size of business for us?

You know who you want to work with and you’ve built your website to reflect

Can I write my accounting firm’s website copy myself?

Getting a new website built is a big investment. While there are plenty of free

What frequency of posting on social media is “enough”?

How much posting on social media is enough? The short answer is about 3-5 social

How do I get the basics of SEO right for my accounting firm

SEO (Search Engine Optimisation): the dreaded thing you know you need to do…but have no

How to create YOUR process, your way, to convert the right leads

Your prospects may use a range of different software and systems but as you are

How to manage the problem of having too many prospects

Having too many prospects: what a wonderful problem to have, right? But the way you

Do I really need to use WordPress for my accounting firm website?

Your most important marketing platform is your website. All the marketing you do needs to

How do I organise my content ideas so I know what to write, and when?

You may be writing more than usual at the moment, even if it’s just a

Is it better to have an in-house marketing person or outsource the work?

Whilst hiring a marketing person in-house may seem like the perfect answer if you are

How to give valuable feedback to your marketing team

Whether you’ve got an outsourced team or someone in your office managing your marketing, it’s

What is a cornerstone piece of content and how do I use it?

As you continue to create your own unique, client focused content, you begin to notice

How much of the buying decision is made before my prospect gets in touch with me?

We don’t buy like we used to. And neither do your prospects. Ten years ago,

Do I need a new brand or a new website?

To know if you need a new brand or website, you must first understand the

What do I need to supply to a designer to make my PDF guide look good?

So you’ve written content for a guide you’ll use for clients and prospects, and you’ve