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Tag Archives: strategy

The Golden Trio: strategy, content, and design

When it comes to design, you may have looked at a logo or a selection

What does it cost to change my website template to a new template?
What does it cost to change my website template to a new template?

  While it may seem like a good idea to just pick a new website

Be brave, be brave, be brave: If you’re not sure you can do it, do it.
Be brave, be brave, be brave: If you’re not sure you can do it, do it.

Still on holiday this week (now I’m on the Isle of Skye).  So instead of

Sketchnotes brand
Glimpse into the “three stage” level of brand work

Last week I had Col, our head of Branding, round and we talked about our

branding project accountancy firm
Do you design a logo or website if we can articulate exactly what we want?

The best content for your website and marketing comes from you. From your head, from

Does my firm need a separate entity for our cloud accounting offering?

Several years ago, there was a spate of advice given to accountants – particularly some

What is BOMA?
What is BOMA, and is it a good idea for my accounting firm to use it?

One of the biggest and most popular announcements at all the Xerocons this year, worldwide,

website content is different
Why website content is different from other content

I’m a big fan of accountants writing their own content. I want you to learn

Strategic partnerships: the holy grail of marketing

You’ve often heard me say that there is no magic wand in marketing. That there

We are PF. You are PF.
Sharing our stories and your stories



When you choose PF as your marketing partner, you’ll be working with a full creative team: designers, content writers, strategists, web developers... the whole marketing package.

Here’s a glimpse of what a day in the life of one of our Client Marketing Managers looks like ✨

☝️Hands up if you had to google “what the heck is mushroom coffee?!” 👀 @kmhoov has the answer to that one!

#dayinthelife #creative #agency #marketing #manager #clients #relationships #routine

Still wondering if blogging helps you win new clie
Still wondering if blogging helps you win new clients? 🤔

Read this victory from Nickie, owner of @trioaccountingnz! 🏆

If Nickie's prospects haven't been referred by other delighted clients, they're getting in touch off the back of reading one of her insightful blog posts.

Creating and posting blog posts for your ideal audience shows them you:

1️⃣ Understand what issues they are struggling with

2️⃣ Helps them to see that you have experience solving those issues

The current Accelerator group started last week so there's still time to join and create blogs which can win you clients! 🎉

Full details in our bio & story 

#content #marketing #celebrate #client #victory #story #winning #blogging

Brilliant day spent at #accountex yesterday listen
Brilliant day spent at #accountex yesterday listening to industry leaders share their experiences and guidance for those in the accounting industry 🙌

It was amazing to spend time hearing and getting involved in the conversations #accountants and #bookkeepers are having and what challenges and opportunities you are facing 💛

Thanks for having us 🎉

#event #accountants #bookkeepers #success #connection #industry #updates #conversations

Come with us to @starfish_accounting HQ 🤩🌟


Come with us to @starfish_accounting HQ 🤩🌟

A few of our team got to spend a couple of days last week working out of Starfish’s beautiful offices 😍 

A change of scene for @karenlreyburn and @stephygi kicking off Accelerator from beside a field 🤣

It was amazing getting to spend in person time with the Starfish team 💙

Thank you for being wonderful hosts and clients 🙌

#client #visit #dayout #connection #inperson #experience


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  • Marketing Map
    • Philosophy
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    • Accelerator
    • PF Lab
  • Our Services
    • Foundations
    • Branding
    • Websites
    • Monthly Marketing
  • Client Stories
  • Pricing
  • Meet Us
    • Careers
  • Blog
    • Free resources
  • START TODAY
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