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Glimpse into the “three stage” level of brand work

Last week I had Col, our head of Branding, round and we talked about our

We are PF. You are PF.
Sharing our stories and your stories

"Pick an industry if you have some experience, oth

"Pick an industry if you have some experience, otherwise, get to the core problem that they (the client) tells you."

@karenlreyburn shares some of the thinking behind niching down into a specific industry and how to avoid the pressure to force that decision.

This is a snippet from the @jasononfirms podcast. If you'd like to watch the full video, comment “podcast” and we’ll happily DM you the Youtube link!

#accountingfirms #accountantmarketing #marketingforaccountants #accountingpodcast #firmgrowth #strategicmarketing #nicheaccounting

There’s a common idea that “corporate” branding me

There’s a common idea that “corporate” branding means safe, neutral, and stripped of personality.

But that hasn’t been our experience.

The accountants we work with are thoughtful, funny, honest, and full of personality. Strategy sessions are rich, human conversations.

The issue isn’t the industry. It’s the assumption that being professional requires you to tone yourself down and fit into a mould.

In reality, the opposite is true.

When your branding reflects who you actually are, it builds trust faster and attracts the right clients. Good marketing divides. That’s where the strength is.

If your firm feels more human than it looks online, it’s worth closing that gap.

Comment "GAP ANALYSIS" and we'll send you more info how we can help you do this.

💡 Press and hold on the screen if you need to paus

💡 Press and hold on the screen if you need to pause and read.

👉 Your 5-Minute Win:
Capture one piece of client praise

When a client thanks you, praises your work, or comments positively on working with you, take five minutes to capture it.

It could be a line from an email, a Slack message, or a sentence from a call that stuck with you. Copy the exact words they used into a note.

Why this matters:
Anything you say about your own firm sounds like opinion. When the same message comes from a client, it carries far more weight.
Saving client language gives you credible, outside proof of your value. That kind of evidence builds trust faster than any self-written description ever will.
Once you’ve gathered these words, you can ask for permission and use them on your website, in emails, and in social marketing.

🚦A quick boundary:
This is for internal use only. You can’t quote a client publicly without their permission.

For now, you’re just capturing the words so they’re not lost. Permission is a separate step for another day.

📨 If you found this useful, it’s taken straight from our free resources newsletter.

Each month we share one small action like this, plus platform updates and real client examples that show what actually works for accounting firms.

🔗 Sign up via the link in bio to get the next one.

#accountantmarketing
#smallfirmgrowth
#websitestrategy
#clientexperience
#contentthatworks

Today is the day! Accelerator onboarding starts to

Today is the day! Accelerator onboarding starts today and we are just as excited as @kylebeltle to be going through this coaching group together.

For the first time ever we are focusing the 12 @theaccountantmarketer principles specifically on how they can be used alongside AI.

If you are interested in joining the next intake for this 8 week coaching, click the link in our bio.

#accountantcoaching #marketingcoach #theaccountantmarketer #marketingforaccountants
#acceleratorcoaching

WEAREPF

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