Tag Archives: audience

Why is it so important to create my own content when every other accountant is creating their own content too?

You’ve seen what original content marketing has done for other accountancy firms. Maybe it was

What if our website turns away people who think they aren’t the right size of business for us?

You know who you want to work with and you’ve built your website to reflect

Good marketing divides: your website, brand, marketing is not for you

Your marketing is not for you.  Your website, your emails, your social media posts, your

What do I talk about on social media?

How awesome would it be to be at an event filled with hundreds (or even

5 Things you need to have in your accountancy firm’s social media plan

“Those who fail to plan, plan to fail”, Benjamin Franklin once said. The same is

In company with some of the sharpest marketing minds around

As one of the Profitable Firm’s content writers, attending my first CMA Live was a

Time is not your biggest marketing challenge. Confusion is.

What’s your greatest marketing challenge? What prevents you from doing the marketing you wish you

Choosing a niche is scary. I know how you feel

Considering whether you can focus on a niche for your accountancy firm marketing can be

Keeping your content regular – even in busy season

When things get busy in the office it’s easy to let things slide when it

Feel the fear and do it anyway (for accountants doing marketing)

When you the accountant are faced with all the varied elements of today’s marketing, what

Choosing the content that fits your niche (or audience)

When it comes to generating content for your accountancy firm marketing, generic doesn’t work. Simply

Ditch the buzzwords and keep your marketing simple

You might remember how much we love the idea of honesty in marketing. At The

Content: Why It Almost Doesn’t Matter What You Say

I take a great risk writing this marketing tip – after all, almost my entire