EXPLORE, CREATE AND LEARN MORE ABOUT MARKETING
The training sessions in the PF Lab are deep dives into specific marketing topics which extend past the typical ‘marketing topics’.
Join the Lab and get access to every session, or book a space in one of the training sessions.
When you sign up monthly marketing with PF, your Lab membership will be included with your monthly work and you’ll be able to attend as many sessions as you want!
COMING SOON
UPCOMING TRAINING SESSIONS
Action Session: focus on getting a specific marketing task DONE
4 April 2023, 10-11:15am BST
How to get started building your personal brand
9 May 2023, 2-3pm BST
4 April 2023
Action Session: focus on getting a specific marketing task DONE
Accountants often share with us how you struggle to find time to commit to marketing.
You have long lists of things you’d love to get done but you either
1. Put it off
2. Never seem to have time for it
3. It feels overwhelming or confusing.
The focus of this session is on one thing only: getting a specific marketing task done right there and then. You’ll set an intention ahead of the session and then have the supoort of the PF team & other community members while you work through your 1 action.
9 May 2023
How to get started building your personal brand
You’ve built your business and focused your marketing on the whole firm: you, your team, your brand, your clients’ questions. How do you now begin to build a personal brand as you, the owner?
This session is for anyone considering the difference between you the person as a brand, and your firm as its own brand. Do you need a personal brand? What would it look like, and how do you manage the marketing of both? What gets posted from one as opposed to the other? What does an “ideal audience” look like for a personal brand?
The session is led by Karen Reyburn, who built and managed the KLR brand as separate from the PF brand, and Ashlea McElhone, one of our Senior Client Marketing Managers, who is working on multiple personal brand projects with clients.
JOIN PF LAB
GET ALL THIS TRAINING FREE
For accountants who want to explore, experiment, create, and learn more about marketing. Join the PF Lab today and get access to all training sessions.
JOIN TODAY!
Join Lab anytime on a monthly rolling membership. As soon as you sign up, you’ll get access to all the training session recordings, exclusive resources and the private Slack group.