EXPLORE, CREATE AND LEARN MORE ABOUT MARKETING
The training sessions in the PF Lab are deep dives into specific marketing topics which extend past the typical ‘marketing topics’.
Join the Lab and get access to every session, or book a space in one of the training sessions.
When you sign up monthly marketing with PF, your Lab membership will be included with your monthly work and you’ll be able to attend as many sessions as you want!
COMING SOON
UPCOMING TRAINING SESSIONS
How to use AI to improve your accounting firm’s marketing
4 Oct 2023, 1-2pm BST
ACTION session: focus on making progress with ONE marketing task
12 Oct 2023, 1:45-2:45pm BST
ACTION session: focus on making progress with ONE marketing task
8 Nov 2023, 11am-12pm BST
Using marketing to retain your best team members
15 Nov 2023, 2:30-3:30pm GMT
4 October 2023
How to use AI to improve your accounting firm’s marketing
How do you use AI in your marketing? How much can it replace and what do you need to consider? How does it actually work in practise?
Following on from our ChatGPT session, you’ll dive in other opportunities and challenges of using AI in your marketing. How you can use it to save time and be more efficient without losing the human connections you’ve build your accounting firm upon.
You’ll learn the above and more in this training session!
– How is AI showing up in both accounting and marketing?
– How can I use AI to actually improve my firm’s marketing?
– What AI tools do I need to be trying?
– What do I need to be aware of when using AI?
15 November 2023
Using marketing to retain your best team members
Are you struggling to keep your best team members? Finding and securing the best hires in the accounting industry is tough. With firms offering more and more flexibility, competitive salaries and attractive benefits, your best team members can be tempted by other options. You need to be using marketing to retain these very best team members and SHOW them how your firm is the right fit for them. In this session, we’ll dig into:
– How significant your firm’s culture is for your team
– Defining & sharing your brand values
– Practical marketing approaches you can use to retain those best team members
JOIN PF LAB
GET ALL THIS TRAINING FREE
For accountants who want to explore, experiment, create, and learn more about marketing. Join the PF Lab today and get access to all training sessions.
JOIN TODAY!
Join Lab anytime on a monthly rolling membership. As soon as you sign up, you’ll get access to all the training session recordings, exclusive resources and the private Slack group.