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How do I find a marketing manager that fits my accounting firm?

How do I find a marketing manager that fits my accounting firm?
How do I find a marketing manager that fits my accounting firm?

You’ve made the decision to hire a marketing manager so you can focus on advising clients and managing staff. What is the practical next step to take to find a marketing manager? You know you have the time to spend up-front in training. You’re tracking your marketing budget and results and know you’re ready to […]

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How do I stay connected to the team and get to know them better?
How do I stay connected to the team and get to know them better?

A coworker of mine (not naming any names but rhymes with “baron sleigh turn”) mentioned she once had a job where they exchanged secret Santa gifts.  She received a pink coffee mug filled with chocolates that said “I love chocolate” on the side. Sounds nice eh? My coworker hates pink and barely likes chocolate.   So […]

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How to keep up team morale during difficult times
How to keep up team morale during difficult times

Phew.  What a long year this week has been! Do you feel me? Accountants we talked to this week are tired, with the weight of their clients hanging heavily on their shoulders.  You have a dual burden of aching and longing to help ALL the people coupled with the global anxiety of the world and […]

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How remote working will test and prove your firm’s values
How remote working will test and prove your firm’s values

So everyone is working from home now and there are so many tips. So much advice being given about how to use this well and how to manage your team and what apps to use and what tech to use and how to make sure you stay productive and keep the enthusiasm high and replace […]

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Do I hire right now? How do I start people remotely?
Do I hire right now? How do I start people remotely?

Question: “We have a new person who’s supposed to start soon. We’re working remotely now, so do I postpone their start date, or can I get them settled in effectively even if it’s not in person?” For many of you, remote working is not the problem. You’re all set up for that, and everyone has […]

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Who do you want to be when this is over?
Who do you want to be when this is over?

Okay so, the world has gone a bit mad. I had some fears too, and they’ve gone up and down a bit as shown by this handy graph.  Here’s the things I’ve been telling myself, my team, and pretty much anyone I ended up talking to this week about the coronavirus (so, everyone). On levels […]

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Values: Have them AND live them
Values: Have them AND live them

Last year I was asked to sketchnote the five values for a company called Diagnostax. I got to know them through one of the owners, Gwil, who I met at an accounting conference. I was walking through the hordes of people and Gwil literally stopped me and said “You’re Karen Reyburn, right? The one who […]

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Managing a remote team to build community and stay connected
Managing a remote team to build community and stay connected

At PF, we don’t really have offices. We’ve got an address in the UK, and we go there every month or two for meetings and connecting with our accountants, but day to day, the team members work all over. From home or a coffee shop or a cave on an island or wherever they want […]

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Our 7 stage hiring process: Using marketing principles to get the best employees for your accounting firm
Our 7 stage hiring process: Using marketing principles to get the best employees for your accounting firm

Hiring is exciting. You’re taking on new clients and you (and your team) literally can’t handle the work. Yay! Growth! Hiring is scary. You’ve either hired people who haven’t worked out, or you know someone who has. Some stories are very, very bad. When you start out hiring, or if you’re using the old ‘gut feel’ […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Woohoo!! So glad you’re involving the whole team Sharon! 💛💜 twitter.com/SharonPocock_K…