Category Archives: Values

3 ways to make your firm’s content more inclusive

It’s not a woke thing. It’s a welcome-all-folk thing. This blog is not about the

How to build and use a client acceptance process so you only work with the best clients for you

You CAN choose who you work with. Whether you’re just starting out or you’re an

What scaling your firm is really about, and how to set expectations for it

You know you are the bottleneck in your accounting firm, and it’s time to scale

Why do I need to hire a designer for my accounting firm?

Our attention spans are shorter than ever. When it comes to design, a quickly put

How do I choose a tagline for my accountancy firm?

You’re working on your brand and you have a tagline you’ve thrown around for awhile,

What actually is a tone of voice? How do I figure out what my firm’s voice is?

  When people visit your website, read your blogs and see your social posts, they

Why do I need to hire for both skills and values?

Especially within the past 6 months or so, accountants are looking for your people. Employees

How to intentionally build a multicultural team within your accounting firm

Multiculturalism can help you find a balance during volatile, uncertain, complex and ambiguous (VUCA) times

I’m ready to start marketing now!! …wait. What? Why am I waiting?

You’ve read through some of our content, watched a few videos, looked through this very

Choosing personal pillars and values (and how this helps a team)

Not long after I set up PF, I identified what I saw as the core

How do I find a marketing manager that fits my accounting firm?

You’ve made the decision to hire a marketing manager so you can focus on advising

How do I stay connected to the team and get to know them better?

A coworker of mine (not naming any names but rhymes with “baron sleigh turn”) mentioned

How to keep up team morale during difficult times

Phew.  What a long year this week has been! Do you feel me? Accountants we

How remote working will test and prove your firm’s values

So everyone is working from home now and there are so many tips. So much

Do I hire right now? How do I start people remotely?

Question: “We have a new person who’s supposed to start soon. We’re working remotely now,

Who do you want to be when this is over?

Okay so, the world has gone a bit mad. I had some fears too, and

Values: Have them AND live them

Last year I was asked to sketchnote the five values for a company called Diagnostax.

Managing a remote team to build community and stay connected

At PF, we don’t really have offices. We’ve got an address in the UK, and

Our 7 stage hiring process: Using marketing principles to get the best employees for your accounting firm

Hiring is exciting. You’re taking on new clients and you (and your team) literally can’t