toggle menu
x

Why do I need to hire for both skills and values?

Why do I need to hire for both skills and values?
Why do I need to hire for both skills and values?

Especially within the past 6 months or so, accountants are looking for your people. Employees who love what they do, are good accountants, and will help you serve your clients as you grow. Because you are busier than you’ve ever been. Throughout the global crisis, businesses have recognized more than ever they need a good […]

Read More
How to intentionally build a multicultural team within your accounting firm
How to intentionally build a multicultural team within your accounting firm

Multiculturalism can help you find a balance during volatile, uncertain, complex and ambiguous (VUCA) times that require your accounting firm to be adaptable. You can adapt to this fast environment by looking at the team around you and taking advantage of our connected world. VUCA times can be overwhelming and stressful when it comes to […]

Read More
I’m ready to start marketing now!! …wait. What? Why am I waiting?
I’m ready to start marketing now!! …wait. What? Why am I waiting?

You’ve read through some of our content, watched a few videos, looked through this very website. You are READY TO GO. You want your marketing done and you want it done now! No more delays! Hooray!….oh wait. Now why in the world would we ask you to wait, when you are absolutely keen to go? […]

Read More
Choosing personal pillars and values (and how this helps a team)
Choosing personal pillars and values (and how this helps a team)

Not long after I set up PF, I identified what I saw as the core foundational “pillars” of the company. Things I personally stood for and what I wanted the agency to stand for, too. Those are creativity, integrity, generosity, and rest. (For a while there was one called “service”, but I decided that was less of […]

Read More
How do I find a marketing manager that fits my accounting firm?
How do I find a marketing manager that fits my accounting firm?

You’ve made the decision to hire a marketing manager so you can focus on advising clients and managing staff. What is the practical next step to take to find a marketing manager? You know you have the time to spend up-front in training. You’re tracking your marketing budget and results and know you’re ready to […]

Read More
How do I stay connected to the team and get to know them better?
How do I stay connected to the team and get to know them better?

A coworker of mine (not naming any names but rhymes with “baron sleigh turn”) mentioned she once had a job where they exchanged secret Santa gifts.  She received a pink coffee mug filled with chocolates that said “I love chocolate” on the side. Sounds nice eh? My coworker hates pink and barely likes chocolate.   So […]

Read More
How to keep up team morale during difficult times
How to keep up team morale during difficult times

Phew.  What a long year this week has been! Do you feel me? Accountants we talked to this week are tired, with the weight of their clients hanging heavily on their shoulders.  You have a dual burden of aching and longing to help ALL the people coupled with the global anxiety of the world and […]

Read More
How remote working will test and prove your firm’s values
How remote working will test and prove your firm’s values

So everyone is working from home now and there are so many tips. So much advice being given about how to use this well and how to manage your team and what apps to use and what tech to use and how to make sure you stay productive and keep the enthusiasm high and replace […]

Read More
Do I hire right now? How do I start people remotely?
Do I hire right now? How do I start people remotely?

Question: “We have a new person who’s supposed to start soon. We’re working remotely now, so do I postpone their start date, or can I get them settled in effectively even if it’s not in person?” For many of you, remote working is not the problem. You’re all set up for that, and everyone has […]

Read More
Who do you want to be when this is over?
Who do you want to be when this is over?

Okay so, the world has gone a bit mad. I had some fears too, and they’ve gone up and down a bit as shown by this handy graph.  Here’s the things I’ve been telling myself, my team, and pretty much anyone I ended up talking to this week about the coronavirus (so, everyone). On levels […]

Read More

About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Loved working with @dalynwrites and @karenlreyburn on our latest @weare_pf case study 🎉 featuring the awesome @MrASullivan & @CompleteHQ! We really leaned into our values of #collaboration and #creativity and it was a lot of fun. Take a look here! wearepf.com/work/complete-… Retweeted by PF