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As an accountant, you’ve started creating content like never before. You’re sending emails, recording videos, writing blog posts, creating website pages, setting up Facebook groups. You’re just..helping people. Communicating. Giving your take, your perspective, your thoughts, your feelings. “Here’s what we know – and we’ll be talking to you about it personally as soon as […]
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Okay, raise your hand (virtually and from a distance) if you’re already sick of all the COVID-19 emails. And the coronavirus emails. And the “we thought since times were tough you might want to look at OUR company” emails. Fortunately I haven’t gotten too many of the latter, but I know some of you have. […]
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“Content marketing is simply the act of teaching and problem-solving so as to earn buyer trust.” But what happens when the content well runs dry? You’ve answered all your clients’ questions and new clients keep asking the same ones. Well, first, hurrah for you because you’ve created a stockpile of content so good you are […]
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One of the biggest and most popular announcements at all the Xerocons this year, worldwide, was the introduction to BOMA. This is a marketing system that integrates with Xero HQ, and also provides you with actual content for emails and social media posts that your accounting firm can share. I’ve had many accountants asking me […]
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On Tuesday of this week, I sat there looking at our list of members for the new Content Marketer intake and wondering to myself why it’s so much harder for people to understand its value online (as opposed to when they talk to us about it in person or on a Zoom call). When we’ve […]
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As a creative agency, we’ve used a lot of email marketing tools and so have our clients. In this post we want to share with you a little insight into these and what to consider when looking for an email tool. People’s inboxes are overflowing these days but email is still a proven strategy to […]
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Your email list is one of the most important tools in your marketing locker – but for many accountants, you’ve never had to bother with anything beyond a simple list of the clients you already serve. But gone are the days when you can rest on your laurels and get business flowing in by referral. […]
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No, email is not dead. As a matter of fact, it’s more alive than ever: if it’s done well. There may still be a temptation to look to email (and websites) as “a cheap way of doing marketing”. Email is free, right? And you can throw together a simple WordPress website for a few hundred […]
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This post comes to you courtesy of Dave Coghlan, who’s currently working with Experian on list expansion and email marketing, among other things! You can also read his last week’s post on how accountants can build a marketing list. We started to talk about this in my previous post – how you can build […]
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This post comes to you courtesy of Dave Coghlan, who’s currently working with Experian on list expansion and email marketing, among other things! You can also read his follow up post – 4 Epic Pitfalls to Buying An Email List. If your accountancy firm wants to start online marketing, having a decent ‘list’ of […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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