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small marketing budget

How can I start attracting ideal clients for my accounting firm with a small marketing budget?

Stephanie Gonzalez

If you’ve recently started your accounting firm, you likely want to win some clients before committing to a marketing budget. Or maybe you’ve been running your firm for years and have dipped in and out of marketing, but are yet to set a proper marketing budget. Either way, you recognise you need some sort of

What do I do if a client relationship goes cold?

What do I do if a client relationship goes cold?

Camilla Duggan

August 30, 2019

We’ve talked about what to do when communication goes cold after you send a proposal. But what if you get ghosted by an existing client in the middle of your work with them? You’re past the sign-up. You found the right solution to their problem. The work has kicked off and everything is going smoothly

content writer

Is it best to write content in-house, or hire an outsourced content writer?

Camilla Duggan

We all know now that writing content is important. What you want to know is how on earth do you get it done (and get it done well) when you’re an accountant, not a writer. As Ann Handly said so succinctly in her wonderful book ‘Everybody Writes’: “If you have a website, you are a

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