Tag Archives: niche

Do I need to be marketing if I don’t want new clients?

You’ve got enough work. You don’t really need any more clients right now, and in

Your website sits at the heart of all your marketing

Your website is a hub to which you are consistently driving people from all of

Is defining and implementing a niche something that needs to take a long time?

If having a niche makes you more profitable, you want to get to the new

Show your work: Who are your influences? What are you learning?

I’ve been avoiding reading this book for months. It’s been in my book stack, reminding

Sketchnotes from QuickBooks Connect San Jose

When you attend a conference, it often starts out with great enthusiasm and finishes with

We are thinking of offering a referral programme to our clients. Seen this work anywhere else?

Several accountants have asked me about referral programmes lately. One client in Canada said, “We

Quick, clear glimpse into the 12 elements of content marketing

Sometimes when you’re busy scribbling your notes down, you miss seeing the full picture, the

“We’re not actually different from other accountants”

So many accountants say “we’re different”. Many of them actually state it categorically on their

“Our Twitter numbers doubled, tripled, and even quadrupled when I focused on consistency”

Learning about marketing is all very well: but when do you get the results? When

What makes for a good website home page?

Your website home page is essentially a miniature version of your entire website. Imagine someone

Where to start revamping our accounting firm’s website???

The more you learn about content marketing, the more aware you become that your website

Does my firm need a separate entity for our cloud accounting offering?

Several years ago, there was a spate of advice given to accountants – particularly some

9 reasons your accounting firm lost that job

One of the most discouraging things for accountants is going through the whole proposal and

Why a niche is critical for accounting firm marketing

It is no longer enough to simply market your accountancy firm.   First, digital marketing has

How Accountants Should Be Like Harry Potter (Wizards Who Make Their Clients Rich)

This week on Twitter, I read a comment that really struck me: Accountants are like