I was talking to an accountant on Facebook recently, and we were arranging a call
“Those who fail to plan, plan to fail”, Benjamin Franklin once said. The same is
Sending out a proposal is exciting. You got the enquiry, you’ve had the meeting, and
You will get far more from being part of a conference or exhibition when you
‘Follow up, and do it forever.’ For those in professional services (which includes accountants), follow
The reason the ‘slow burn’ in marketing works is that people need to be ready
The other week I was talking to one of my clients, an accountant in Canada.