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Tag Archives: case studies

A step-by-step guide to creating a collaborative case study

A case study is a powerful way to prove to your ideal clients you have

suspended question mark lit up by bulbs
What questions can I ask to create an amazing video case study for my accounting firm?

You’ve just finished completing a project for a client and you are ready for a

Treat your partners & the rest of the firm as potential clients, to get their buy-in to content marketing

You’re all in with this content marketing concept: but some (or all) of the partners

Social media tips for accountants
Real life case studies: How accountants got results from social media marketing

Content marketing is great, but what if you’ve not got anyone noticing your content? If

Are you being a good accountant... to yourself?
Are you being a good accountant… to yourself?

“You’ve got to start by being a bit selfish,” Paul Barnes of My Accountancy Place

power of case studies for accountancy firms
Using client testimonials on your accountancy firm website

Almost every accountancy firm has testimonials on their website. You know that, for your website

create content with meaning
Marketing your accountancy services with meaning!

It’s easy for accountancy firms to say “we’re launching this new service so let’s do

The 8-step framework for building a case study with real impact

“Accountants are not natural communicators.” Would you say that is true for yourself? In my

Showcase The Exciting (Your Clients)

Following a previous tip in which I encouraged accountants to embrace the boring, today’s tip

We are PF. You are PF.
Sharing our stories and your stories


What’s the “elephant in the room” question w
What’s the “elephant in the room” question which needs to be addressed straight up on your website? 

Examples are - “I’m worried if I tell them my budget the proposal will magically be that number” 

Or 

“My books are such a mess - I bet no accountant has ever seen books this messy and they’ll tell me to go away” 

Or 

“They say it’s a custom quote but I just need this one thing done! Why do they need so much information?” 

Whatever the true wondering is, address that. Straight up. It helps your prospect, helps you, and makes the sales process so much better and faster 

This tip is brought to you by @karenlreyburn and @duggsymalone who led the Websites session of accelerator yesterday. Want in? Drop us a dm 

#pfaccelerator #websites #websitetips #websitecontent #contentmarketing #copywriting #accountants

Last Friday our team got together across the world
Last Friday our team got together across the world (6 regions in total) for day 2 of our hybrid retreat! 😍🌍

We spend the day enjoying creative activities, eating delicious food, exploring new places and just spending time together 🫶

These days are so valuable to us as a remote team. It's an opportunity to have great conversations, laugh until you cry and talk about how we can keep building up our clients and team! 💛

We're grateful for the space and opportunity these days give us!

#team #retreat #connection #valuable #creativity #actitvity #relationships

⚡️3 easy things you can share in ANY piece of
⚡️3 easy things you can share in ANY piece of content to make it more engaging ⚡️

1️⃣ A personal anecdote

2️⃣ An analogy

3️⃣ A client experience

Camilla was so excited to share this with you, she forgot to take off her awesome hat 😆

#content #contentwriting #writing #accountant #writingadvice #creative #accountants

🔥 Showcasing DNA's new brand identity 🔥

@dn
🔥 Showcasing DNA's new brand identity 🔥

@dna.accountants old logo and website weren't reflective of the brilliance Gillian and her team bring to their clients when delivering their services 🧡

We worked with the DNA team to rebuild their brand so it reflects who they are and the clients they serve. It's a great example of how you can rebrand without changing your firm's name!

Here's DNA's stunning transformation showing off how the new brand connects better with their values, their clients and the work they do best!

#brand #identity #value #clients #showcase #transformation #samename #bestwork #accountants #bookkeepers


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