Tag Archives: books

I’ve been talking about this for ages. How could they not know about it?

People hear things when they are ready to hear them.  This is a little story

Why giving away the answers actually brings more questions (and to you, more business)

Most of you are familiar with the concept of “give to gain”.  It has been

How to deliver a networking event that is useful to your firm and your attendees

Commenting on a recent LinkedIn post about great networking event ideas got me thinking –

Discounts, Offers, Manipulations

Many companies use discounts and offers to get us interested, or to increase exposure initially.