MARKETING LAB
FAQs

There is at least 1 live training session each month, lasting 1-1.5 hours. The more you attend the training sessions, the more you’ll learn and get out of the Lab. It’s a community space so we’d also encourage you to spend time asking questions and sharing your experiences with the other members and the PF team.

Absolutely! If you are a PF client, we include Lab membership as part of our service to you.

This includes joining Accelerator, working with us on a Foundational Gap Analysis or a brand or website project, or monthly outsourced CMO support.

Any of these will provide you with full membership in the Lab, for yourself and your entire team.

There is a dedicated Slack channel for the Lab so you’ll stay connected with the other members and PF team there. You’ll regularly see people in both the live online and in-person sessions and will be able to connect with others there too.

All the coaching and training sessions are based on what the Lab community shares they want to learn about. The more you share what’s important to you, and what you want your marketing to do for you, the more applicable these sessions will be. To suggest a topic, drop us a message in the Lab slack channel!

There is at least one training and coaching deep dive session per month and the time of each session varies. We’ll keep you up to date on Slack and by email on all upcoming sessions so you can come along to as many as you want to.

If you can’t make the live session, the recording will be posted in Slack and in your Member Hub so you can go back and watch it in your own time.

Your marketing will be more powerful when your team is involved so if you have a team, we recommend you sign up for the team membership option. This means your whole team can come to every session and they will be a part of the Slack community.

The monthly membership option is monthly rolling so there is no long term commitment for Lab members. You can join whenever you like and stay as long as you need. You can even join a session on its own and then decide on a monthly membership later.