OUR VALUES

LIFE AND WORK

HOW WE DO BOTH

There are six internal values which define how we live life and do work. We live and die by these. We determine which clients we work with (and don’t). We praise each other – team and clients – when these are being lived out; and we’ll surround and encourage each other when they’re not.

What do our values actually mean?

Experimentation

ACCEPTING THE RISK OF FAILURE WHILST BEING DRIVEN TO SUCCESS.

We are committed to exploring ways to do things better, faster, stronger – using the latest tech, including AI, as well as our humanity and creativity to do so.

We don’t enjoy or seek out failure, but we accept the risk of failure on the journey to successful new ways of doing things. We love to play creatively so we can get better results!

Impact

OBSESSED WITH CLEAR, MEASURABLE VALUE FOR OUR CLIENTS

If you’re going to do marketing, you want to know it’s delivering results. In the work we do for you, we seek to demonstrate clear, measurable value. We do this while accepting that marketing can be a long-term game, and seeking quality over quantity.

Creative Space

ROOM FOR CREATIVE THINKING ALONGSIDE SPEED OF DELIVERY.

There’s a balance between doing great work, and delivering it decisively and at speed (which is another of our values). We leave room for creative space, which may mean building in extra time just to think, process, or let things simmer. We encourage you to do the same: take a minute, take a few days or a week, for what might feel “unproductive” but is actually delivering the best results in the end.

Decisiveness

CLEAR, CONFIDENT, AUTHORITATIVE DECISION MAKING

We use our authority and expertise to make decisions at speed. Now more than ever we (both us and you) need to be able to react, respond, and adjust for the sake of our company and clients. We expect you to have opinions and will take those on board; and we’ll also be clear about what our recommendation is, and why. The key is to take some kind of action: and this value works together with experimentation and creative space to deliver an impact!

Care

WE SHOW EMPATHY FOR THE HUMANS INVOLVED IN THE WORK WE DO

We’re all here to run businesses and deliver a result: but we’re all humans and worthy of care. We believe in working our asses off at times, and being dedicated to your success; and we know you get this, as business owners. We also believe in looking after your health and family so you can be the best version of yourself.

Collaboration

YOUR INPUT MATTERS.

The most creative ideas come from us working together. We share ideas and work together on problems, making sure there’s room for you to share your opinion, too.

We will recommend what we believe will make your business and life better, so this means we suggest what we would do ourselves, if we were in the same position, knowing what we know about marketing.

You always have the final decision as your business is your responsibility; but we’ll give you our informed, expert opinion and do everything we can to help you understand why.

Content from the team on values

3 ways to make your firm’s content more inclusive

Camilla Duggan

June 2, 2023

It’s not a woke thing. It’s a welcome-all-folk thing. This blog is not about the greater work of workplace equity and diversity. Stephi, one of our Client Marketing Managers, has already written an excellent resource on how to build a multicultural team within your accounting firm. And you can apply each of the 3 actionable

How to build and use a client acceptance process so you only work with the best clients for you

PF Team

October 14, 2022

You CAN choose who you work with. Whether you’re just starting out or you’re an established firm, many of us feel like we need to take on every prospect who walks through our door. You can be selective about who you take on as clients. And you need to be. If you don’t, you’ll end

What scaling your firm is really about, and how to set expectations for it

PF team

April 22, 2022

You know you are the bottleneck in your accounting firm, and it’s time to scale to solve the problem. You desperately need a vacation, but you can’t seem to pull yourself away. The hamster wheel keeps spinning and you continue to run. When you take an afternoon off your phone is blowing up and the

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