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Our values

How we do life and work

There are six internal values which define how we live life and do work. We live and die by these. We determine which clients we work with (and don't). We praise each other - team and clients - when these are being lived out; and we'll surround and encourage each other when they're not.

#creativitypillar

#creativitypillar

Naturally core to all our marketing activities, we commit to keeping an eye out for the most creative, innovative, best ideas for your marketing – and this includes investing in the creative talents of our team. We encourage our entire team to do what makes them come alive – because that will flow into the work we do for you.

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#integritypillar

#integritypillar

Our integrity will never come into question with you, our team, or anyone who knows us. We will not ethically cut corners, we will be truthful, and we will not lie to you. Equally, these qualities are of the highest importance to the accountants, firms, and strategic partners with whom we work.

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#generositypillar

#generositypillar

Giving, and giving things away, is core to our marketing. We give a lot away for free because we want to give you time to see how we work and think. And we make a particular point of giving to charitable organisations we are involved in – both pro bono work on websites, design, content, or strategy – as well as cash gifts.

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#restpillar

#restpillar

Our team take great pride in our work, and we’ll work the late hours needed to get it done on deadline. But we will never deliver good results for you if we’re stressed, exhausted, or worn out: and so times of rest are encouraged and supported for our whole team. We encourage you to do this, too.

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Our Values Blog Posts

How do I find a marketing manager that fits my accounting firm?
How do I find a marketing manager that fits my accounting firm?

You’ve made the decision to hire a marketing manager so you can focus on advising clients and managing staff. What is the practical next step to take to find a marketing manager? You know you have the time to spend up-front in training. You’re tracking your marketing budget and results and know you’re ready to […]

How do I stay connected to the team and get to know them better?
How do I stay connected to the team and get to know them better?

A coworker of mine (not naming any names but rhymes with “baron sleigh turn”) mentioned she once had a job where they exchanged secret Santa gifts.  She received a pink coffee mug filled with chocolates that said “I love chocolate” on the side. Sounds nice eh? My coworker hates pink and barely likes chocolate.   So […]

How to keep up team morale during difficult times
How to keep up team morale during difficult times

Phew.  What a long year this week has been! Do you feel me? Accountants we talked to this week are tired, with the weight of their clients hanging heavily on their shoulders.  You have a dual burden of aching and longing to help ALL the people coupled with the global anxiety of the world and […]

Thinking of being a PF client?

Thinking of being a PF client?

If these values are your values too, we’d love to hear from you. Start with this diagnostic
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Future PF team member?

Future PF team member?

We welcome video applications from creatives who live these values. Read more
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