These pillars are foundational characteristics. They’re at the core of who we are as people. When you live from these pillars in life and in business, you have a deeper kind of success.
IT’S OUR FUNDAMENTAL BELIEF THAT EVERYONE IS CREATIVE.
Creativity is at the heart of everything we do. Our mantra, “you are creative too”, reflects our inherent belief that everyone is creative. Sometimes, we need to take it by the hand and coax it out. At PF, we cultivate creativity in two different ways.
First, we tend to it directly. We make sure everyone has the capacity to be creative in their working hours and personal lives. We encourage the team and our clients to seek out what feeds their soul because that amazing energy pours right back into the work we do together. We’re ambassadors of experimentation, curiosity and open mindedness; all of it weaves through our creative processes and how we approach things.
Next, we “magic up” creativity by setting it aside and giving it space. We’ve found it flourishes when we make space for things like good mental health, lighthearted conversation and flexibility. It reveals itself in victories, reflection and the seeking of opinions. This foundation of creativity means every marketing strategy reflects you and your business. Not one of us is the same within our own team, so we appreciate each client is uniquely themselves, and uniquely creative.
We will always take the time to work out what someone’s true values and beliefs are. We know the best type of relationships come from comfortable, wide open channels of communication which provide space to give your opinion. We work towards a solid, impenetrable trust built from authenticity, sincerity and honesty. We believe trust builds over time and we show it through consistency.
We’ll never cut corners or exploit for the sake of business. We listen to our gut, and we dig into what it’s telling us, but we respond with balanced, strategic planning. We strive for transparent, human connection which brings good feedback, tough conversations and compromise always within reach. We’ll settle for nothing else. Neither will you.
THE MOST POWERFUL THING WE CAN DO AS A BUSINESS IS GIVE GENEROUSLY OF OURSELVES.
Generosity shows up in time spent, kind words, thoughtful check-ins and considered recommendations. It’s in the unexpected extra and in paying attention to what’s really going on with somebody. We believe in acts of kindness because they’re the right thing to do.
Every time we exercise generosity, we do it without expecting anything in return. That’s the only way it can work! At the same time, we realise it makes us feel awesome too. We see the effect generosity has and we love the positive energy it manifests. PF’s instinct is to pay it forward and always with good, healthy boundaries.
REST ISN’T RECOVERY: IT’S WHAT COMES AFTER THAT.
Our four pillars are all important and work together. But without rest, it’s far more difficult to stay true to the remaining three. How can you be creative, generous and wholly yourself if your mental and physical wellness are suffering? Rest means looking ahead to potential strain and preparing for it. We love grit, and we also arm ourselves for it. Rest is peace without any shame for “not doing”. It’s knowing when to stop because your work will be all the better for it later.
Rest recognises we will have some late nights, but we won’t make it the norm. Rest shows up in our carefully crafted way of working so that tasks are reasonably divided among us. We build our schedules so our clients get the excellence they paid for. It’s not nursing ourselves back to health, it’s planning for the space we need. It’s being “off off” from work, so you’re excited to return. Rest leads to being fully creative and generous which fuels what we live for. At PF, rest nourishes our soul.