IT’S YOUR TURN
PROFESSIONAL SERVICE BUSINESS OWNERS
The PF team has been working exclusively with accountants for the past 10 years, supporting them with their marketing so they work with the best clients for them.
This is your opportunity, as a profession services business, to have access to the tried and tested processes and principles which you can apply to your business as well.
Our philosophy remains the same: connecting with you and working with you personally to create the best marketing which truly reflects you to the people you most want to work with.
Your best place to start is Accelerator: a weekly coaching group in which you’ll learn and apply the 12 elements of content marketing to your business.
12 ELEMENTS OF CONTENT MARKETING
You move through the 12 weeks with a group of like-minded, ambitious business owners. They go in order for a reason. You need to first understand the full structure of how these marketing elements work together for professional services so you can build marketing campaigns which bring more of the clients you love.
Whether it’s an industry niche or a type of person, you must be specific about your target audience.
Your marketing begins with the issues and problems your clients face. It’s not about pushing services.
3 CORNERSTONE CONTENT
From the list of issues & problems, identify ONE which is core to all the others. Create content based on that.
The foundation of all your marketing is brand: the visual representation of who you are, and what you stand for.
5 GRAPHIC DESIGN
Learn how to apply design to your created content so people are more likely to engage with it, and with your firm.
The 5 core elements of a good website, so you can begin making changes which will help your website visitors decide faster.
7 EMAIL MARKETING
Is email dead? What email system do you need? How do you send emails people actually read? We’ll go through it all.
8 FOLLOW UP
Don’t let all your great new marketing go to waste: stay in touch with prospects in a structured manner so they sign up faster.
How to write blog posts. How long they need to be. How to include images. How to share. It’s all here!
Video is key to helping prospects build trust, especially if they haven’t met you. We’ll cover safe steps you can take to get started.
11 SOCIAL MEDIA
Now you’re producing all this great content, how do you get the world to see it? We’ll explain why and how to use social media (yes, you need to use it).
A campaign is a focused series of marketing actions with a time limit and one purpose. We’ll build a few campaigns live on the session so you can see how that would work.
Join the waitlist today and you’ll be the first to hear when the Business Accelerator launches!