BRAND BOOKS

ALL THE DETAILS OF YOUR BRAND, IN ONE PLACE

Your brand book is your marketing bible. A document mapping out your business’ values, tone of voice, iconography and style all in one place, it’s key in ensuring brand consistency across the board. Your brand book presents your business in a way that speaks to the sort of clients you want to work with, deliberately designed to attract their attention.

WHAT TO INCLUDE IN
YOUR BRAND BOOK

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WHO WE ARE

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OUR STORY

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WHO WE SERVE

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OUR VALUES

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TONE OF VOICE

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LOGO GUIDELINES

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COLOUR PALETTE

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TYPOGRAPHY

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IMAGERY

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BRAND IN ACTION

OUR CLIENT’S BRAND BOOKS

TOTALLY UNIQUE, EQUALLY POWERFUL.

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FEARLESS
FINANCIALS

This brand is all about creativity, impact, joy…and a little feist. They’re totally independent, utterly cool accountants for like-minded small businesses and charities. A brand popping with colour, fun visuals and authentic, human words.

brand books for accountants
brand books for accountants
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WALKER
GLANTZ

This brand uses strong, calm colours alongside professional imagery to show they’re direct, authoritative and engaged with their clients.

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OCELOT
ACCOUNTING

If ever you needed evidence the stuffy accountant is dead, this brand is it. Championing creators, Ocelot’s website showcases their unique expertise through bold colours, cool visuals and a bit of edginess.

Ocelot_brand book by We Are PF Team

Click through each page of the brand book to get a closer look.

brand books for accountants
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REVIVE
ACCOUNTING

This brand exhibits its strength and energy through bright colours, an uplifting use of voice and iconography that’s crafted around ideas of movement and flow.

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REVEL
CPA

With a clean cut look, earthy colours and community focused imagery, this beautiful brand communicates Revel as genuine, humble and supportive.

brand books for accountants
Fork CPAs_brand book by We Are PF Team

Click through each page of the brand book to get a closer look.

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THE FORK
CPAs

A foodie firm at the top of their game, with the clients to match. The go-to accountants for brilliant restaurateurs; this brand is slick, contemporary and straight-talking because their industry is too.

FIGURE OUT AND DOCUMENT THE ELEMENTS OF YOUR BRAND

You need to have the elements of your brand figured out and documented. Start by telling us about your firm and your brand in our discovery diagnostic.