Walsh came to us dissatisfied with the number of online leads they were getting. They were under the impression that their website was good in terms of being a marketing hub but they didn’t have relevant content for existing and potential clients.
With aspirations of achieving incremental business growth and online opportunities, Walsh knew they needed to start by improving their website and online presence, which led them to seek out our help! They’d already learnt so much from their membership in the Content Marketer and Social Marketer, and now they were ready for the next step.
Here’s how their journey began:
After a few discussions, we agreed that a full rebrand wasn’t what Walsh needed. Instead, we kept their existing name and helped refresh their logo.
We went with a clean, vibrant refresh, incorporating the existing green colours, and weaving in a technical element to represent the digital and virtual aspect of the firm. From there, we went onto a…
The existing Walsh website was transferred to Rocketspark, a simple to use website design builder, which enables future changes to be done by the user, quickly and easily. As part of this, we redesigned the homepage and About page, which involved shifting focus from the firm itself and instead highlighting what Walsh can do for their clients.
The Walsh team were clear on wanting a family focus, which we built into the redesign. Family images, soft light colours and a warm, inviting feel were key in creating a “family” focus without putting off other small and medium businesses.
The resulting website showcases what Walsh stands for, and it features the new refreshed logo throughout.
This project will be one to remember as the client who coined the term “marketing powerhouse” when referring to the PF team!