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For Raedan, it had only been a few years since they reviewed their brand. They had a very clear understanding of who they were as a firm, but they weren’t completely confident that the brand reflected that.
They knew they definitely didn’t want a traditional conservative blue brand. They knew they wanted the brand to exude modernity and simplicity. And they had questions about whether Raedan was the best firm name to reflect the way they did business.
With the help of our Head Brand Designer Col Gray, we kicked off the project with a branding workshop. During the course of these sessions Jonathan decided to convert the workshop sessions into a fuller branding identity project. Here’s what happened along the way:
The resulting brand refresh has provided Raedan with a reflection of the journey they’re on. The branding journey helped provide them with some powerful messaging over the meaning of the word and what they stand for, which they’ve captured brilliantly on their website!
And if you want to hear from Jonathan, about the whole process, you can check out his blog post on their new look!
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