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When Maverick came to us, their firm name was “BPAG”. We had a good laugh about pronouncing it “be-pag”, which certainly didn’t give the inspiring message they wanted to get across. They shared with us that the name was a holdover from the old days, and agreed it sounded like a corporate, staid, fairly dull firm of accountants. And we agreed that’s not at all who they truly are.
Maverick decided to go all in, starting with a new name and brand, and then incorporating a new website, CRM system, and social media. Here’s what they did, in this order:
We had such fun working on this project, including many Skype calls looking enviously at their South Africa sunshine (sometimes complete with bbq’s and beer…). Their attitude was always one of “let’s get this done!” – and also being willing to have a laugh. They truly are the Mavericks of the accounting profession.
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