Client Marketing Strategist (UK)

Watch our Founder and Managing Director, Karen, share the skills and experience which would make you a perfect fit for this role!

In this role, you’ll be responsible for understanding client’s needs and goals, and translating those business goals into a marketing strategy. You’ll keep track of marketing trends and apply them to the work you do with your clients. You’ll enjoy creating and maintaining a positive client experience and will work with a client project manager to ensure all work is achievable within set budgets and timeframes.

You’ll get the opportunity to collaborate with multiple teams across the company including design, content, web and the leadership team – with the focus on creative ideas to better serve clients. You’ll feel comfortable working cross-divisionally and are confident enough to advocate for clients’ needs.

Success is defined by:

ROI: Successful creation of campaigns that deliver results for clients
Responsiveness & speed: Making sure clients are heard, connected with, and get deliverables fast
Care: Obsessed with client delight

You’ll join our core team of strategists and will work closely with them – Marketing Strategists, Brand Strategist, Content Strategist – to achieve these goals.

What’s in it for you

Primarily remote based role with in-person meets with team members and clients
Flexibility of working times (you may need to work in both UK & USA time zones, depending on which clients you work with)
Opportunity to suggest & create new and better ways of delighting our clients and delivering results for them
Stretch yourself creatively: we’ll help you focus on doing the things you love best
Mental health support: access to a fund to help cover the cost of therapy or counselling sessions
Creative Space days each year: On these days we’ll take a full day out to experiment or try things creatively – either personally or for our clients
Team retreats (either in person, or hybrid/online): Retreats are focused on identifying how we can serve our clients better, do what we enjoy, and deliver on the company goals
Profit sharing/bonuses: Available for all team

Role objectives (including KPI’s)

Client ROI: All clients responsible for, are reaching or progressing towards their desired ROI
Speed of response: Responding to clients and team within 24 hours or less
Speed of delivery: Responsible to ensure projects are delivered on time or earlier, every time

Key skills

Big-picture strategy view: what approach are we recommending, and why?
Strong analytical and problem-solving abilities – you regularly assess market conditions, client needs, and the best path forward
ROI: Is the return on investment the client wants reasonable/achievable?
Tactics: What specific actions will help the client achieve their desired ROI?
Client-facing: Leading strategy for the clients you’re responsible for. You have support of the team, but the buck stops with you (and the responsibility sits with you)
Budgeting & profitability: work with the Project Manager to determine profitability and ensure your projects and clients are overall profitable
Integration of AI with all tasks : always looking for ways to do it faster, better, more efficiently. Experiment and propose AI-driven efficiencies to help you succeed in your role, with the bonus extra of helping the rest of the team succeed in theirs
Leadership: Is an example to the other team members (and the clients) in all these areas
Excellent communication and presentation skills
Ability to mentor and guide other strategists on the core team – ie brand strategist, content strategist
Helping build the strategy playbook at PF

Tasks & responsibilities

Marketing Strategy:

Direct marketing strategy for all clients you are responsible for
Lead Foundational strategy sessions from start to finish
Hold sales calls and meetings as needed
Review the client experience dashboard regularly and ensure all clients are receiving the services they want and need
Create (and collaborate with the team on) marketing campaigns including detailed planner for individual clients – strategy documents, briefs, client plans, and reporting
Track and interpret marketing data to report on campaign performance and ROI; share insights and strategic recommendations with clients.
Adapting strategies over time (ie if a campaign underperforms, responsible for iterating or course-correcting the plan)

Review, support & coaching:

Actively checking execution (copy, design, delivery). Review content, design, web, and other creative work before it goes to the client
Provide strategic support for outsourced/partnered suppliers to ensure the work delivered fits the client strategy & needs and delivers a result
Coach other strategists, lead coaching sessions for clients, lead retrospectives, and provide feedback on other team members’ strategy work
Educate and inspire the rest of the team on how marketing and business strategy affects every part of the marketing we do

Client relationship & meets:

Full ownership of the client relationship
Leadership of internal client meetings, as well as team meets as needed. Responsible for setting agendas & following up
Maintain regular communication with assigned clients through messages, videos, project management system, meetings, check-ins, and reporting to ensure alignment and satisfaction.

Deliver results (internal & external):

Work independently as well as cooperatively with the remainder of the team and outsourcers to meet deadlines and stay within budget on simultaneous projects. Continuously review the efficiency and profitability of these systems, and provide data as required

Build playbook & systems:

Proactively examine existing processes, identify flaws, and create solutions that improve our marketing strategy, as well as the client experience. Research, test and implement new processes where relevant.

Experience required

Minimum of five years experience in marketing strategy and setting, leading and reaching marketing goals.

Preferred but not required: Experience working with accountants, accounting firms, and/or bookkeepers. Degree/certification in marketing, communications, public relations or related field

Hours

This is a full time role and you’ll be required to work full time in a UK time zone.

Location

You be based in the UK for this role. This is a remote role, so you can work from locations to suit you, as long as you have solid internet access and can jump on Slack or Zoom video calls at any time.

You will be expected to travel primarily within your region but also globally (which would be discussed ahead of time) to meet with clients, team members and to attend workshops and events.

Salary & bonuses

The salary for this role is £50k pa.

We pay all-team bonuses when company wide and departmental targets are reached. You also get:

20 holiday days per year
8 bank holiday days per year
4 PF pillar days per year
Access to a mental health support fund

What we’re like

Creative. We value curiosity, problem solving, and openness.
Flexible. We deliver results at speed, so we change quickly.
Virtual. We don’t have offices, and are fully remote. We are fans of working from home (or wherever).
Honest. We don’t cut corners, we won’t lie, and we won’t ask you to (or approve if you do it).
Human. We make mistakes from time to time, and when we do, we admit it.

The PF internal values:

Experimentation – accepting the risk of failure whilst being driven to success. We are committed to exploring ways to do things better, faster, stronger – using the latest tech, including AI, as well as our humanity and creativity.
Impact – obsessed with clear, measurable value for our clients
Creative Space – room for creative thinking alongside speed of delivery
Decisiveness – clear, confident, authoritative decision making
Care – we show empathy for the humans involved in the work we do
Collaboration: your input matters. The most creative ideas come from us working together.
We live by the PF pillars: creativity, integrity, generosity, and rest.