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How to hire the best team members by using what you learn from bad hiring experiences

How to hire the best team members by using what you learn from bad hiring experiences

The PF team

August 13, 2021

Hiring a new team member for your accounting firm who then doesn’t work out can feel like a very heavy weight. You’re frustrated and disappointed at the time you’ve wasted. You likely feel deflated, discouraged and nervous about the lasting impact this could have on you, your firm and your team. And it affects future

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traffic light wait signal

What do you do to prequalify a lead (so the best ones sign up and the worst ones go away)?

Karen Reyburn

January 14, 2021

You just got a new lead. Maybe even a few of them. How do you respond? YAY! New lead! They look great – this kind of company, this kind of enquiry, more profits for me, all is well!! Nope. Ugh – don’t like this lead, don’t want it, go away. Not another one!! We actually

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How to move onboarding from your head to an actual process

How to move onboarding from your head to an actual process

The PF team

December 18, 2020

So you’ve got an idea of your onboarding process and are excited to put it into action (if you don’t have one yet, check out our onboarding kit). Then you ask yourself, how do I get started? What pages and forms do I need? Will the process be manual or automated? The list goes on.

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We are PF. You are PF.
Sharing our stories and your stories


Thank you to everyone who joined us live for Part
Thank you to everyone who joined us live for Part 2 of the Smarter Ai Marketing Masterclass series.

If you missed it and would like the replay, comment "Insights" and we'll DM you the link to watch it for free.

#masterclass #AiMarketing #AiAccounting #MarketingforAccountants #FreeWebinar


💡 Press and hold on the screen if you need to paus
💡 Press and hold on the screen if you need to pause and read.

👉 Your 5-Minute Win:
Add one real client question to your website FAQs.

Why this matters:
Good marketing removes friction. 

When your website answers real questions upfront, the right people feel more confident getting in touch. 

It also helps with search and AI visibility, because your site is clearly demonstrating experience and relevance. 

Keep it imperfect
Write it how you’d explain it on a call. No polishing. You can refine it later. Done beats perfect.

📨 If you found this useful, it’s taken straight from our free resources newsletter. 

Each month we share one small action like this, plus platform updates and real client examples that show what actually works for accounting firms.

🔗 Sign up via the link in bio to get the next one.

#accountantmarketing
#smallfirmgrowth
#websitestrategy
#clientexperience
#contentthatworks


New blog post! Why brand elements matter (even if
New blog post! Why brand elements matter (even if you’ve never heard of them).

If your Canva posts never quite look right, your website feels disconnected from your socials, or design always takes longer than it should, this might explain why. 

In this post, Karen breaks down the missing piece most accounting firms don’t realise they need, and why it’s often the difference between marketing that feels hard and marketing that finally clicks.

Read it when you want your brand to feel more consistent, confident, and easier to work with.

#MarketingForAccountants #AccountantBranding #BrandElements #SmallBusinessGrowth #AccountingFirm


Meet Adam 👋 Our newest Marketing Strategist at PF.
Meet Adam 👋 Our newest Marketing Strategist at PF.

With nearly 15 years of experience across agencies, global brands, and growing businesses, Adam brings serious strategic depth alongside a strong belief that marketing can and should be a force for good.

At PF, he’s supporting our clients to stand out, build stronger relationships, and grow in ways that support both their ambitions and their lives beyond work.

We’re excited to have his perspective, experience, and values on the team. Say hi in the comments and help us welcome Adam to PF 💛

#WeArePF #PFTeam #MarketingStrategist #MarketingForAccountants #TeamWelcome #PurposeDrivenMarketing #NewTeamMember


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  • About Us
    • Our Team
    • Marketing Map
    • Careers
  • Services
    • Coaching Group
    • Gap Analysis
    • Brand projects
    • Websites
    • Monthly Marketing
  • Products
    • AI Marketing Accelerator
    • Book
    • DIY Video Course
    • Marketing Lab
  • Pricing
  • Client Stories
  • Blog
  • Free resources
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    • Free website review
    • Marketing GPT
    • Brand Assessment
  • FILL IN DISCOVERY FORM
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