There’s a big old elephant in the marketing room and it’s called pricing. Pricing is
The Greatest Showman is one of my favourite films. It’s got catchy music, a great
This week I shared a tweet which got (so far) 62 likes and 18 retweets,
Xero certainly know how to put on a show: Xerocon London was fantastic from start
Ah, the big debate. The two big players. The decision for online accounting software often
One of the biggest and most popular announcements at all the Xerocons this year, worldwide,
For accountants, attending an event like Xerocon is a highlight of the year. Many firms
When the topic of cloud accounting software comes up, business owners and accountants alike can
The dying rays of the sun did their best to pierce through the smog and
It’s my professional opinion that Xerocon is THE technology conference for accountants. And, having been
Last week one of our clients ran what one of the Xero team remarked was
Having read this article on “Why law and accounting firms struggle to innovate”, I thought
It’s so tempting in your marketing to focus on what you want to sell. You
For those of you accountants who know and love Xero, I thought I’d talk to
One of the trends I am beginning to see in the accountancy industry is one
As I mentioned in last week’s post, one of my strong recommends if you’re looking at
Over this and the next few weeks I’ll be presenting at a series of Xero
About a year ago, I was browsing Twitter and enjoying the brilliance of the Dancing
So, you’re thinking about delivering a webinar (or a series of webinars) for your accountancy
Last week during Xerocon there was naturally some conversation around the ‘Xero vs SAGE’ debate.
We were busy with the iphone video testimonials at Xerocon 2015. It was such an
After spending two days at Xerocon London this week, I was struck almost forcibly by
At Xerocon 2015 this year, we grabbed a quick video with one of our clients,
I have five minutes while getting ready for the Xerocon Awards Dinner, and I thought
Your potential buyers are beginning to expect an instant response to everything. The 24-7, social
By now you’ll know that we at the Profitable Firm are pretty big fans of
“Why do you think Xero is good for future accounting business?” “Will cloud systems put
Last week I spent the day at #Accountex2014. If you haven’t been before, it’s a
This week we’re happy to provide a guest blog courtesy of John Leishman, who is
You did it! Congratulations, it’s the 1st of February! The UK tax season is officially
Taking on Xero for your accountancy firm will probably be one of the best decisions
“23% of accounting firms have offered online accounting systems because of client demand.” – Xerocon
Yesterday I spent the day with 400+ accountants at the Brewery in London at the
