Tag Archives: Xero

PF Marketing Tip Pricing
How to prepare your prospects so they’re not shocked by your prices

There’s a big old elephant in the marketing room and it’s called pricing. Pricing is

greatest showman dont need everyone
You don’t need everyone to love you. Just a few good people

The Greatest Showman is one of my favourite films. It’s got catchy music, a great

What makes one tweet better than another?
What makes one tweet better than another?

This week I shared a tweet which got (so far) 62 likes and 18 retweets,

Xerocon human at heart
Xero Award winners: pushing through the pain

Xero certainly know how to put on a show: Xerocon London was fantastic from start

Xero only? QBO and Xero? Which one is best for my accountancy firm to use?

Ah, the big debate. The two big players. The decision for online accounting software often

What is BOMA?
What is BOMA, and is it a good idea for my accounting firm to use it?

One of the biggest and most popular announcements at all the Xerocons this year, worldwide,

How Xero puts on such an excellent event (and how your accounting firm can too)

For accountants, attending an event like Xerocon is a highlight of the year. Many firms

Why people are so passionate about cloud accounting software

When the topic of cloud accounting software comes up, business owners and accountants alike can

End of the world marketing: why you’ll always need a marketer

The dying rays of the sun did their best to pierce through the smog and

7 reasons you need to attend Xerocon

It’s my professional opinion that Xerocon is THE technology conference for accountants. And, having been

BITE
On BITE 2015 and the power of events by accountants

Last week one of our clients ran what one of the Xero team remarked was

Guess what, accountants: You’re doing great.

Having read this article on “Why law and accounting firms struggle to innovate”, I thought

Market by issue, not by product or software

It’s so tempting in your marketing to focus on what you want to sell. You

How to market the Xero add-ons to your clients

For those of you accountants who know and love Xero, I thought I’d talk to

Collaboration, not competition

One of the trends I am beginning to see in the accountancy industry is one

10 suggestions from other Xero accountants on where to start

As I mentioned in last week’s post, one of my strong recommends if you’re looking at

Xero Roadshow: Brighton and Birmingham

Over this and the next few weeks I’ll be presenting at a series of Xero

Act on good suggestions… no matter how long it takes

About a year ago, I was browsing Twitter and enjoying the brilliance of the Dancing

Preparing to deliver webinars for your accountancy firm

So, you’re thinking about delivering a webinar (or a series of webinars) for your accountancy

‘Let’s Try the Blue Instead of the Green and See What Happens’

Last week during Xerocon there was naturally some conversation around the ‘Xero vs SAGE’ debate.

Paul Redmond of RDA shares his outsourced marketing experience

We were busy with the iphone video testimonials at Xerocon 2015. It was such an

Thoughts from Xerocon on High Performing Accountancy Firms

After spending two days at Xerocon London this week, I was struck almost forcibly by

Paul Barnes on the old way of looking at marketing ROI

At Xerocon 2015 this year, we grabbed a quick video with one of our clients,

Thoughts on Xerocon, Day One

I have five minutes while getting ready for the Xerocon Awards Dinner, and I thought

The Power of the Instant Response

Your potential buyers are beginning to expect an instant response to everything. The 24-7, social

5 Steps for Marketing Your Practice (courtesy of Xero)

By now you’ll know that we at the Profitable Firm are pretty big fans of

Why do you think Xero is good for future accounting business?

“Why do you think Xero is good for future accounting business?” “Will cloud systems put

Accountex2014: Gary Turner Preaches Truth in Cloud Accounting

Last week I spent the day at #Accountex2014. If you haven’t been before, it’s a

5 Steps to Creating a Hyper Efficient Organisation (by John Leishman)

This week we’re happy to provide a guest blog courtesy of John Leishman, who is

End of Tax Season Celebration and Party and… Marketing?

You did it! Congratulations, it’s the 1st of February! The UK tax season is officially

Xero and the Accountancy Firm’s Mindset Change

Taking on Xero for your accountancy firm will probably be one of the best decisions

Online accounting and the 77% of accountancy firms not offering it

“23% of accounting firms have offered online accounting systems because of client demand.” – Xerocon

Thoughts on Xero after attending Xerocon London

Yesterday I spent the day with 400+ accountants at the Brewery in London at the