Tag Archives: values

How to keep marketing to existing clients (and why you need to)

When was the last time you had a great experience in a sales process, where

June 2022: Creating and building connections

  June has been an exciting and busy month for us at PF! Two new

What is an About page and how do I make mine better?

The purpose of an About page is to show potential clients 1) you understand them

What does it mean to live out my brand?

As the leader of an accounting firm you are responsible for your brand. How you

How do I get my outsourcers all working towards the same goals?

You’re outsourcing multiple areas such as marketing, social media and website management. You may even

How to run a values session with your team

Knowing what your firm’s values are, and applying and living them out, is so important

How to build a client community for your accounting firm (and keep it going)

    Having your own client community helps you to build trust, relationships, friendships and

How to launch a new brand internally in your accounting firm

You’re busy going through a rebrand and you can’t wait to show it to the

What actually is a tone of voice? How do I figure out what my firm’s voice is?

  When people visit your website, read your blogs and see your social posts, they

Why do I need to hire for both skills and values?

Especially within the past 6 months or so, accountants are looking for your people. Employees

How to intentionally build a multicultural team within your accounting firm

Multiculturalism can help you find a balance during volatile, uncertain, complex and ambiguous (VUCA) times

I’m ready to start marketing now!! …wait. What? Why am I waiting?

You’ve read through some of our content, watched a few videos, looked through this very

Choosing personal pillars and values (and how this helps a team)

Not long after I set up PF, I identified what I saw as the core

How remote working will test and prove your firm’s values

So everyone is working from home now and there are so many tips. So much

Values: Have them AND live them

Last year I was asked to sketchnote the five values for a company called Diagnostax.

How to use marketing to hire the best employees for your firm

You’ve been feeling the pain of hiring in your accountancy firm for some time now

Is it a good idea to hire an apprentice marketer or an intern?

One of the best things you can do in your accounting firm is hire a

What does it mean to be “on-brand”?

On-brand, branded, brand identity, branding, Russell Brand. So many brand related words, all with slightly

“We’re not actually different from other accountants”

So many accountants say “we’re different”. Many of them actually state it categorically on their

#Generosity pillar

“Give to gain.” I’ve heard this phrase used many times in business as a means