You’ve hired a marketing manager for your accounting firm. Exciting! Now it’s time to
You are busy. You are trying to do all the things. You’re doing some
You know you are the bottleneck in your accounting firm, and it’s time to scale
September’s monthly update introduction looks slightly different than usual. Here’s a video from Steph sharing
As a creative agency providing outsourced marketing services to accountants, you might expect the last
Like most accountants, at the end of the day you care about the numbers. How
Whether you’re the owner or the marketing manager of an accounting firm, getting buy-in for
This is a pre-emptive blog post. Right now most of you are head down in
People hear things when they are ready to hear them. This is a little story
Getting ROI from marketing is absolutely a priority for accountants – and rightly so. As
Setting a marketing budget when you haven’t had one (or much of one at all)
The most significant change I’m seeing accountants make is that of accepting that sales and
I was talking to an accountant on Facebook recently, and we were arranging a call
Okay, you’ve started to address your team’s marketing concerns. You had one conversation or team
There’s content marketing, and then there’s content marketing. There’s the really good stuff, and there’s
If you’re the marketing manager of an accountancy firm, one of your biggest struggles is
20 You: “Yes, Karen, I get this whole content marketing malarkey. I realise I’ve got
Over the years it’s become obvious that there are foundational principles which are absolutely critical
Without a doubt, the single most powerful form of content that your accountancy firm can
Recently I was contacted by an accountant who was considering investing in outsourced marketing for
It’s tempting for accountants to hire a marketing person (either in-house or outsourced) and presume
It’s easy to think of marketing as something that’s only relevant to the management board
As I mentioned in last week’s post, one of my strong recommends if you’re looking at
In this age of videos, online demonstrations, and webinars, Camtasia is one of the products