Tag Archives: training

How to help your marketing manager successfully market your firm

  You’ve hired a marketing manager for your accounting firm. Exciting! Now it’s time to

How to measure progress with your marketing so you know what’s working and what isn’t

  You are busy. You are trying to do all the things. You’re doing some

What scaling your firm is really about, and how to set expectations for it

You know you are the bottleneck in your accounting firm, and it’s time to scale

September 2021: Embracing the power of video in your marketing

September’s monthly update introduction looks slightly different than usual. Here’s a video from Steph sharing

Your accounting firm’s journey to a full marketing team

As a creative agency providing outsourced marketing services to accountants, you might expect the last

How much is monthly outsourced marketing?

Like most accountants, at the end of the day you care about the numbers. How

How do I educate a team who sees marketing as letters and word of mouth?

Whether you’re the owner or the marketing manager of an accounting firm, getting buy-in for

6 ways to start (or continue) to learn marketing into 2020

This is a pre-emptive blog post. Right now most of you are head down in

I’ve been talking about this for ages. How could they not know about it?

People hear things when they are ready to hear them.  This is a little story

Are you putting more pressure on your marketing ROI than you are on yourself?

Getting ROI from marketing is absolutely a priority for accountants – and rightly so. As

For accounting firms our size, roughly what is our budget for marketing?

Setting a marketing budget when you haven’t had one (or much of one at all)

“It wasn’t until I actually did it – the sales and marketing – that I saw the benefit”

The most significant change I’m seeing accountants make is that of accepting that sales and

Is marketing only about attracting new clients? Or does it include onboarding and other processes?

I was talking to an accountant on Facebook recently, and we were arranging a call

The step by step plan to get your team involved in marketing

Okay, you’ve started to address your team’s marketing concerns. You had one conversation or team

The three levels of marketing content (and which one is the best)

There’s content marketing, and then there’s content marketing. There’s the really good stuff, and there’s

How can I convince my boss that content and social actually work?

If you’re the marketing manager of an accountancy firm, one of your biggest struggles is

The numbers on how long it will take to get your content noticed

20 You: “Yes, Karen, I get this whole content marketing malarkey. I realise I’ve got

Slow and steady wins the race….or does it? Content marketing at your own speed

Over the years it’s become obvious that there are foundational principles which are absolutely critical

How can I get the partners and other accountants to write blogs and be more active online?

Without a doubt, the single most powerful form of content that your accountancy firm can

What’s a decent marketing budget for my accountancy firm?

Recently I was contacted by an accountant who was considering investing in outsourced marketing for

How to make sure the marketing manager at your accountancy firm brings in the business you want

It’s tempting for accountants to hire a marketing person (either in-house or outsourced) and presume

8 ways to get your accountancy firm team involved in writing content

It’s easy to think of marketing as something that’s only relevant to the management board

10 suggestions from other Xero accountants on where to start

As I mentioned in last week’s post, one of my strong recommends if you’re looking at

Useful Marketing Helps: Camtasia

In this age of videos, online demonstrations, and webinars, Camtasia is one of the products