September was a big month for our team. We spent one full week out
June has been an exciting and busy month for us at PF! Two new
You are busy. You are trying to do all the things. You’re doing some
We got asked last week: how much time we thought was spent on the planning
In preparation for our team retreat this week the whole PF team, and some
Team retreats are exactly that: a retreat from the daily work you do as a
You’re busy going through a rebrand and you can’t wait to show it to the
When people visit your website, read your blogs and see your social posts, they
Recognising the responsibility you hold for your accounting firm’s marketing is one thing. Starting to
Multiculturalism can help you find a balance during volatile, uncertain, complex and ambiguous (VUCA) times
Hiring a new team member for your accounting firm who then doesn’t work out can
As a creative agency providing outsourced marketing services to accountants, you might expect the last
You’ve read through some of our content, watched a few videos, looked through this very
Whether you’re the owner or the marketing manager of an accounting firm, getting buy-in for
Whilst hiring a marketing person in-house may seem like the perfect answer if you are
Last year I was asked to sketchnote the five values for a company called Diagnostax.
Has this ever been said to you? When you tell someone about a problem you’re
We’re big fans of Marcus Sheridan’s ‘They Ask, You Answer’ principle (you may have
One of the best things you can do in your accounting firm is hire a
Holiday can be hard to think about when you’re feeling a bit swamped. You want
When your team refuse to get their photograph taken for the website, what can you
Everything rushes by so fast. The train. The cars. The meetings. The emails. The slack
Getting ROI from marketing is absolutely a priority for accountants – and rightly so. As
My personal goal for the year ahead is to seriously up my fitness, like most
The most significant change I’m seeing accountants make is that of accepting that sales and
As one of the fastest growing (and fun!) social media channels, Instagram is a platform
It is unlikely that your team will get really excited about helping market your accounting
Great clients are worth waiting for. Great prospects are worth fighting for. But how long
I’m so proud of all the accountants lately who are not only reading “They Ask
It’s a lie that we don’t have time. We absolutely have time – for what
If recruiting and hiring are an issue for your accountancy firm, paying agency fees may
Delivering an event for your accountancy firm is an exciting and nerve-wracking venture. Your thoughts
The countdown to Xerocon London is well and truly on! The event is huge: amazing
“You’ve got to start by being a bit selfish,” Paul Barnes of My Accountancy Place
You’ll notice I’m presuming that as an accountant in the UK, you’re going to attend
Over the years it’s become obvious that there are foundational principles which are absolutely critical
When it comes to imagery for your new (or existing) website, actual photographs and real
You want to build a new website that will attract the right kind of client.
We know what it’s like to get all your marketing lined up. Website, emails, blogs,
One of the things I want you to do as an accountant this year is
Recently I was contacted by an accountant who was considering investing in outsourced marketing for
As a company with 100% of our team working remotely, we use Slack for all
It’s tempting for accountants to hire a marketing person (either in-house or outsourced) and presume
In a word, yes. First, the more marketing support your accountancy firm can get the
It’s easy to think of marketing as something that’s only relevant to the management board
We run a live Social Marketer Q&A session every month! Here’s a quick actionable area
Your brand is central to everything your accountancy firm does in marketing, and it is
Great marketing ideas can come from anywhere: and even more importantly, they come from
We know that it hurts to spend resources on marketing while staying profitable, especially when
I will admit this: as a marketer, I make a terrible shopper. I’m constantly evaluating
Last week I spent the day at #Accountex2014. If you haven’t been before, it’s a
One of the greatest conundrums for accountancy firms in online marketing is the fact that
You may have heard of the “Dancing Accountant”, or seen his recent video of him
