Tag Archives: Stories

November 2021: Share a ‘thank you’ for your clients

I’m writing this while sipping my first festive coffee of the season… a Caramel Waffle

September 2021: Embracing the power of video in your marketing

September’s monthly update introduction looks slightly different than usual. Here’s a video from Steph sharing

Tell the story (disasters and failures and all)

I’m so tired of hearing success stories with a little one-liner to hard times. “I

“…I wanted to know the story those numbers were telling me.”

Last week my accountant said something that has stuck with me – and come back

The risk of niche: What if the work becomes boring?

One of the most common statements made to me by accountants is that they really

Do I want clients to come to my firm for accounts, or ‘advisory’?

This concept of separating “advisory services” from “accounting services” is one I’m not a fan

Why ‘introductory videos’ are generally useless, and what to use instead

You’re going to do video. At last. Your accounting firm is going to get with