As a business owner running an accounting firm, your time is valuable. You want to
When you sign up for the next Accelerator coaching group by 31st January 2023, you
When it comes to choosing which social media platform to use for your accounting firm,
Watch this 7min 32 secs tutorial video including examples from accountants who are posting content
New team members, new challenges, new Accelerator coaching group and new weekly resources…there’s a lot
Engagement goes beyond simply posting things on social. It means interacting with the people you’re
Sure, sure, social media is good for marketing. It helps you build connections and show
You may have thought marketing wasn’t the best use of your time in the past,
As an accountant, you care about the numbers and so naturally that’s where your focus
Creating your own branded social media posts is one of the many ways you can
You’ve seen what original content marketing has done for other accountancy firms. Maybe it was
You’ve just finished completing a project for a client and you are ready for a
You have a client testimonial and you know that using your client’s words in your
2020 was one of the most uncertain years in history and the world is now
Regardless of where you traditionally do your networking, the ability to reach more people always
Like most accountants, at the end of the day you care about the numbers. How
Accountants, you are troopers. When things get busy, you put your head down and work
Paid social can be enticing. The promise of leads, bought and paid for delivered to
Choosing the best image for your social post is one thing but getting your
Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told
Ahhhh social media. That old chestnut again. It’s not about whether or not you need
You might remember a while back we wrote a blog about the onboarding process and
Video content is hands down the strongest engagement tool in your firm’s marketing armoury. It
When firms are looking at their marketing efforts, they often they want to jump straight
You want to run an event, but you aren’t delivering the next Xerocon. There’s no
For all the accountants going to Xerocon London this November, if you want to get
The count down to Xerocon London is on! Now.. for even more excitement: how do
So your accounting firm has only gone and won an award! You know there is
I don’t make guarantees very often when it comes to marketing, but
Accountants have actually picked up on this content marketing thing. More and more accountancy firms
As one of the fastest growing (and fun!) social media channels, Instagram is a platform
You see the value of a niche. You do. But you’re worried. What if you
Accountants are often telling me, “I don’t have time for content marketing”. Or for social
You’re all in with this content marketing concept: but some (or all) of the partners
When used correctly, Twitter has so much potential and can be a very powerful social
I’ll keep it short this week, as most of you are returning to work after
Ahhh, the Christmas season. The time of office parties and late-night shopping and mince pies…and
People don’t really read things. They skim. So the way you structure your blog post
20 You: “Yes, Karen, I get this whole content marketing malarkey. I realise I’ve got
For those who are going to Xerocon London in a few weeks’ time (or if
So you’ve done it! You’ve been shortlisted, and you have high hopes of actually winning
You will get far more from being part of a conference or exhibition when you
The simple answer is it’s different for every single firm and business in the world.
Have you ever wondered what type of Facebook account will work best linked to your accountancy
We know what it’s like to get all your marketing lined up. Website, emails, blogs,
A fascinating development in the accounting world is discovering accountants who are more than ready
In the past five or so years, there’s been a shift in how people use
Your email list is one of the most important tools in your marketing locker –
At a recent conference for international accountants in Vienna, I had the privilege of speaking
Accountants are already waking up to the fact that “SEO is dead” – or
You can have the finest marketing strategies in the world. But without humanity, your marketing
Recently in London I not only saw, but experienced, one of the greatest content-marketing-product-marketing combinations
Is social media the answer? Or is SEO the answer? When it comes to social
Over this and the next few weeks I’ll be presenting at a series of Xero
About a year ago, I was browsing Twitter and enjoying the brilliance of the Dancing
Following on from last week’s tip about running webinars, today we’re going to look at
UPDATE: After an email from a fellow accountancy consultant of mine, Mark Lee, I discovered
It’s tax season (In the UK, at least.) Whether you’re in the UK or
#hashtag #profitablefirm #whatevenisahashtag Hashtags are everywhere online, particularly social media. But what are they, and
This week I was one of the speakers at the ICAEW Practice Expo in London,
I’ve recently been asked to speak at the ICAEW Practice Expo in London on the
Look, I know it’s the latest fad, and every marketer-to-accountants is telling you that having
Your potential buyers are beginning to expect an instant response to everything. The 24-7, social
One of the greatest myths among the accountancy industry is the desperate need to “get
Selling. Most accountants avoid it like the plague. Great news: You’re absolutely right to do
When your accountancy firm is ready to start using Twitter regularly, the first question you’re
For accountancy firms, video content may seem a little hard to come by. Unless you’re
If you’re going to use social media for your accountancy firm, one of the first
Here’s a list of things that are not being used anymore: • CDs • DVDs
Yesterday I spent the day with 400+ accountants at the Brewery in London at the
You may have heard of the “Dancing Accountant”, or seen his recent video of him
This week we’re happy to provide a guest blog courtesy of Paul Lawrence. This ties
For many accountants, the question is not, “Should I get another social media engine?”, but,
One of the means of helping your target market want to work with you is
So, in case you didn’t notice yet, we’ve launched our new website this week! Woohoo!
A recent Mashable article indicated the top 10 ‘overused buzzwords on Linked In. You can
I love snow. I’m often in the minority here – most people agree with me
It’s a fact. Increasing the total number of blog posts on your website, and blogging
“Content is where I expect much of the real money will be made on the
