Tag Archives: sales

15 ways you can incorporate selling into existing client relationships so selling is easier for them and for you

Selling feels like something which is primarily for new clients. You got the new client,

When do I hire a salesperson? 

When you want to increase your revenue, or begin growing your business in a serious

The more healthy i am, the more healthy my business is.
The more healthy i am, the more healthy my business is.

The more healthy i am, the more healthy my business is. Last week i met

“It wasn’t until I actually did it – the sales and marketing - that I saw the benefit”
“It wasn’t until I actually did it – the sales and marketing – that I saw the benefit”

The most significant change I’m seeing accountants make is that of accepting that sales and

Don’t sell features and benefits: sell expertise and results

When you are an expert (as many of you accountants are), it’s not your services

Zombie Loyalists: Ten tips for delivering awesome customer service

Every business wants happy customers. Your accountancy firm wants happy clients. And no matter what

The fine line between good follow up and stalking

Last week we looked at the fact that follow up is your marketing lifeline. But

My services are for sale …why isn’t anyone buying?

Over the past few weeks, we’ve been looking at the power of accountants being visible

“Our marketing was unfocused, our website was outdated, and we were confused. Now we’re focused, fresh, and excited!”

Every once in a while one of the accountancy firms we work with lets us

When “No Obligation” Means “Sales Pressure”

Somehow, many accountants have taken up the phrase “no obligation meeting” or “free consultation” to

The Curse of Optimism

One of the most daft questions I’ve heard in relation to marketing (and I’ve heard