prospects Archives

Do I still need to do email marketing for my accounting firm?

You’re feeling the overwhelm of trying to do “all the things” when it comes to

Testimonials: now I have one, what do I do with it?

You have a client testimonial and you know that using your client’s words in your

What to do when you lose a client (or multiple clients) and you want to cancel everything

It’s happened. That big client you knew was a major portion of your revenue, and

When is best to follow up from a proposal?

You had a call with a client you’d like to work with and it went

What do you do to prequalify a lead (so the best ones sign up and the worst ones go away)?

You just got a new lead. Maybe even a few of them. How do you

How to manage the problem of having too many prospects

Having too many prospects: what a wonderful problem to have, right? But the way you

Don’t just create content: build assets

As an accountant, you’ve started creating content like never before. You’re sending emails, recording videos,

It’s a nice problem to have…but it’s still a problem.

Has this ever been said to you? When you tell someone about a problem you’re

How people referred to you behave (and how many you might be missing)

People who are recommended to you almost never simply pick up the phone and call

How much do I give away? The Paddy and Manny story

A few weeks ago I was meeting with clients in Ireland, and we were talking

How does marketing work for my accounting firm after GDPR?

Well the GDPR date hit and the opt-in emails are starting to slow down. Phew!

Engagement is the most powerful metric for your accountancy firm content marketing

When investing in content marketing, accountants naturally ask ‘how are we going to monitor this?’

Are your prospects just cheap, or are they uninformed?

Nobody likes going through an entire proposal process with a prospective client only to have

Make it harder (not easier) for prospects to become clients

The level of competition currently affecting accountants means that it’s tempting to take any and

Bite size Q&A: Get more traction and reach with your audience

We run a live Social Marketer Q&A session every month! Here’s a quick actionable area

Colours in design can affect the actions your prospects take

Many accountants I speak to are not sure what they think about different colours, and

Frame your marketing to turn people away

Most of us spend our marketing efforts trying to get prospective clients to come. Buy

The fine line between good follow up and stalking

Last week we looked at the fact that follow up is your marketing lifeline. But

Follow up is your marketing lifeline

‘Follow up, and do it forever.’ For those in professional services (which includes accountants), follow

The reason the ‘slow burn’ marketing works… in the long run

The reason the ‘slow burn’ in marketing works is that people need to be ready

7 reasons you need to be seen as a visible expert in your accountancy firm

As promised in last week’s tip, I’d like to share some thoughts from the Hinge

Live Chat On Your Accountancy Firm Website: Why Bother?

If you’ve visited any of the websites we’ve designed for other accountancy firms, you’ll notice

Why online marketing means accountants don’t have to sell anymore

Selling. Most accountants avoid it like the plague. Great news: You’re absolutely right to do

My experience as the prospect of an accountancy firm

A few months ago I had an experience of looking for an accountancy firm myself.

This is your market. These are your prospects. This is how they buy.

Hello, accountancy firm. I’m an up and coming business owner, the son or daughter taking