You’re feeling the overwhelm of trying to do “all the things” when it comes to
You have a client testimonial and you know that using your client’s words in your
It’s happened. That big client you knew was a major portion of your revenue, and
You had a call with a client you’d like to work with and it went
You just got a new lead. Maybe even a few of them. How do you
Having too many prospects: what a wonderful problem to have, right? But the way you
As an accountant, you’ve started creating content like never before. You’re sending emails, recording videos,
Has this ever been said to you? When you tell someone about a problem you’re
People who are recommended to you almost never simply pick up the phone and call
A few weeks ago I was meeting with clients in Ireland, and we were talking
Well the GDPR date hit and the opt-in emails are starting to slow down. Phew!
When investing in content marketing, accountants naturally ask ‘how are we going to monitor this?’
Nobody likes going through an entire proposal process with a prospective client only to have
The level of competition currently affecting accountants means that it’s tempting to take any and
We run a live Social Marketer Q&A session every month! Here’s a quick actionable area
Many accountants I speak to are not sure what they think about different colours, and
Most of us spend our marketing efforts trying to get prospective clients to come. Buy
Last week we looked at the fact that follow up is your marketing lifeline. But
‘Follow up, and do it forever.’ For those in professional services (which includes accountants), follow
The reason the ‘slow burn’ in marketing works is that people need to be ready
As promised in last week’s tip, I’d like to share some thoughts from the Hinge
If you’ve visited any of the websites we’ve designed for other accountancy firms, you’ll notice
Selling. Most accountants avoid it like the plague. Great news: You’re absolutely right to do
A few months ago I had an experience of looking for an accountancy firm myself.
Hello, accountancy firm. I’m an up and coming business owner, the son or daughter taking