There’s a big old elephant in the marketing room and it’s called pricing. Pricing is
Let’s say you’ve made really good progress in understanding your own worth, and value. You’ve
Free things, and special offers, are going out everywhere for accountants right now. This isn’t
Nobody likes going through an entire proposal process with a prospective client only to have
One of the most discouraging things for accountants is going through the whole proposal and
Most of us spend our marketing efforts trying to get prospective clients to come. Buy
Whether you’re looking over your shoulder at the prices other accountants are using, or staring
How much do your accounting services cost? No. Wrong question. How much are your accounting
It is a little frustrating when there’s something that you wish the product you’re using
Many companies use discounts and offers to get us interested, or to increase exposure initially.
One of the biggest marketing mistakes accountants can make is that of having the wrong
