Tag Archives: niche marketing

Do you have a genuine solution for accountants, or are you trying to “monetise” them?

After years of working with accountants, I am beginning to feel their pain when it

How the buyers of accountancy services actually buy

The more I work with accountancy firms on their marketing, the more I see how

Frame your marketing to turn people away

Most of us spend our marketing efforts trying to get prospective clients to come. Buy

Accountants, remember the emotional side of marketing

The best marketing always taps into the emotions of the buyer. Whether you’re selling a

Ditch the buzzwords and keep your marketing simple

You might remember how much we love the idea of honesty in marketing. At The

My services are for sale …why isn’t anyone buying?

Over the past few weeks, we’ve been looking at the power of accountants being visible

Collaboration, not competition

One of the trends I am beginning to see in the accountancy industry is one

Content: Why It Almost Doesn’t Matter What You Say

I take a great risk writing this marketing tip – after all, almost my entire

Paul Barnes on the old way of looking at marketing ROI

At Xerocon 2015 this year, we grabbed a quick video with one of our clients,

You’re doing well. Keep up the great work.

Many of you who are following my marketing tips may at times feel that every

Dominate, Don’t Dabble

Every once in a while I hear a phrase that just sticks with me. I 

Should your accountancy firm have an app?

Look, I know it’s the latest fad, and every marketer-to-accountants is telling you that having

Should Your Accountancy Firm Use Infusionsoft?

Last week I shared my thoughts on ICON14, the annual conference (more like a family

Differentiation: Does your accounting firm have to dance?

You may have heard of the “Dancing Accountant”, or seen his recent video of him

What Clients Wish Their Accountants Would Do

It is a little frustrating when there’s something that you wish the product you’re using