Tag Archives: logo

My logo was thrown together by a friend – what do I do with it now and how do I get started with it?

Having a friend design your logo feels like a savvy decision when you’re just starting

How much does it cost to rebrand my accounting firm, and is it worth it?

You’re considering a rebrand for your accounting firm, which means there are a range of

Does your logo need a refresh?

  Your logo is important. It is the visual representation of your brand’s personality, and

Does your brand cause people to hesitate, or hurry up?

You can get business even though you have an ugly logo. People can still decide

What logo file formats you’ll need
and when to use them

Anyone who has been through a rebrand or branding project will know that once you’ve

How much time and energy DOES brand work take? I don’t want to start and then not finish

What happens when you realise your brand isn’t truly reflecting who you are…but you know

What do I need to supply to a designer to make my PDF guide look good?

So you’ve written content for a guide you’ll use for clients and prospects, and you’ve

What does it mean to be “on-brand”?

On-brand, branded, brand identity, branding, Russell Brand. So many brand related words, all with slightly

Rebranding: You can integrate a rebrand slowly, over time

Here’s a real life example of how you can slowly change your branding in line

What does the icon in the new PF brand actually mean?

It’s amazing how much work goes into something very simple. You may have noticed there’s

The difference between a logo, a brand and branding

The concept of “brand” is tied directly into the principles of content marketing. When your

Listen to the apprentice (or intern, or freelancer, or….)

  Great marketing ideas can come from anywhere: and even more importantly, they come from

Your accountancy firm brand is far more than your logo

One of the foundational elements of your content marketing journey is your brand. And by