Tag Archives: language

What actually is a tone of voice? How do I figure out what my firm’s voice is?

  When people visit your website, read your blogs and see your social posts, they

Your clients don’t care about the numbers.

One of the best ways accountants can deliver better marketing is by getting inside the

Are you speaking the same language as your small business clients?

“Strike a light, guv’nor! I ran down the old apples and pears this mornin’ and

How you feel about WordPress is how your clients feel about cash flow forecasting

The best marketing starts with you standing (as much as possible) in your clients’ shoes.

Ditch the buzzwords and keep your marketing simple

You might remember how much we love the idea of honesty in marketing. At The

Content: Why It Almost Doesn’t Matter What You Say

I take a great risk writing this marketing tip – after all, almost my entire