Tag Archives: Foundations Workshop

What is an About page and how do I make mine better?

The purpose of an About page is to show potential clients 1) you understand them

Collaboration over delegation: How working together with an agency delivers better marketing

Marketing actions may seem like something you assign or delegate to someone else. Need a

What does it mean to live out my brand?

As the leader of an accounting firm you are responsible for your brand. How you

How do I choose the best outsourced marketing option for my accounting firm?

When it comes to outsourced monthly marketing you have many options to choose from and

How to run a values session with your team

Knowing what your firm’s values are, and applying and living them out, is so important

Why directors need to be involved in your firm’s marketing and how to include them from the start

The best marketing is audience focused, which comes from having a strong united brand. To

Why do I need to hire a designer for my accounting firm?

Our attention spans are shorter than ever. When it comes to design, a quickly put

How to test your new great idea for your accounting firm

You started your own accounting firm because you have the entrepreneurial spirit. You’re agile. You

How much is outsourced social media and what will I get?

As an accountant, you care about the numbers and so naturally that’s where your focus

How can I create my own brand book?

One of the most important things for an accounting firm is your brand (you can

How to use Canva to create your own branded social posts

Creating your own branded social media posts is one of the many ways you can

You may not be wowed by your logo, and that’s okay.

When you get a logo designed, you are ready and waiting for it to AMAZE

Do I need to be marketing if I don’t want new clients?

You’ve got enough work. You don’t really need any more clients right now, and in

Why do I need to hire for both skills and values?

Especially within the past 6 months or so, accountants are looking for your people. Employees

How can I start marketing NOW?

We like you because you’re ambitious. You are enthusiastic about marketing and you want to

Is a brand something to start right away, or do I wait until I’ve been in business a few years?

You’ve heard about the power of branding and as an accountant you want things done

Can I write my accounting firm’s website copy myself?

Getting a new website built is a big investment. While there are plenty of free

A year in numbers

2020 was one of the most uncertain years in history and the world is now

How do I launch a new service for my accounting firm?

Your accounting firm is launching a new service and you want to tell clients and