Tag Archives: expertise

Niche questions: Can I have more than one?

A true niche is ONE targeted, focused area that you serve particularly well. The ultimate

What exactly is a niche?

When I say that one of the most powerful ways to help your accountancy firm

Why YOU are the content expert: turning accounting experience into amazing content

Here’s something you don’t generally hear from a content agency… When it comes to creating

Don’t sell features and benefits: sell expertise and results

When you are an expert (as many of you accountants are), it’s not your services

The difference between content generation and lead generation

As the purveyors of fine online marketing support for accountants, we often discuss with accountants

Accountants Got Talent? Marketing Thoughts on #BGT2014

Last week I caught up on Britain’s Got Talent 2014.  I can’t tell which is

Why your clients don’t care about tax updates, tax tips, and calculators

Almost every accountant I know seems to have a deep intense interest in tax updates.