Tag Archives: experience

Be the sharp knife

You know what’s more dangerous than a really sharp knife? A dull one. This week

Is this a good enough niche? Does it need further refining?

(C) Karen L Reyburn 2019 When you’re exploring niche options, you begin to do some

Are “Resources” essential for an accountant’s website?

“I would be interested in an opinion on resources – are they essential for an

Sketchnotes from QuickBooks Connect San Jose

When you attend a conference, it often starts out with great enthusiasm and finishes with

I‘m not sure I can find an industry to niche in. Are there any other options?

This is one of the most common questions I’m asked when speaking about niche. When

It’s not just me: 9 messages from other content marketers, for accountants

You’ve heard me going on about content marketing for years. “I know, I know…Karen says

My First CMA Live Conference!

So, how did I get myself in CMA Live this year? Well it’s all thanks

Generic content does not equal ‘content marketing’

I could not be more thrilled at the publicity that ‘content marketing’ is beginning to