Skip to content
wearePFwearePF
  • Marketing Map
    • Philosophy
  • Meet Us
    • Careers
  • Coaching
    • Accelerator
    • PF Lab
  • Pricing
  • Our Services
    • Foundations
    • Branding
    • Website
    • Monthly Marketing
  • Client Stories
  • Blog
    • Free resources
  • START TODAY

Tag Archives: experience

red kitchen knife sketch
Be the sharp knife

You know what’s more dangerous than a really sharp knife? A dull one. This week

Is this a good enough niche? Does it need further refining?
Is this a good enough niche? Does it need further refining?

(C) Karen L Reyburn 2019 When you’re exploring niche options, you begin to do some

Are “Resources” essential for an accountant’s website?

“I would be interested in an opinion on resources – are they essential for an

Sketchnotes from QuickBooks Connect San Jose

When you attend a conference, it often starts out with great enthusiasm and finishes with

hiring recruiting accounting firm
I‘m not sure I can find an industry to niche in. Are there any other options?

This is one of the most common questions I’m asked when speaking about niche. When

It’s not just me: 9 messages from other content marketers, for accountants

You’ve heard me going on about content marketing for years. “I know, I know…Karen says

CMA Live 2018 stage
My First CMA Live Conference!

So, how did I get myself in CMA Live this year? Well it’s all thanks

Generic content does not equal ‘content marketing’

I could not be more thrilled at the publicity that ‘content marketing’ is beginning to

We are PF. You are PF.
Sharing our stories and your stories


We're so excited to introduce our first ever Head
We're so excited to introduce our first ever Head of Web Development, Mel 💪🎉

Mel has spent the last 7 years working in agencies as a web developer and has worked on projects including digital publishing, creating custom websites, and building cool gaming sites too!

At PF, Mel will be responsible for building custom websites which deliver the leads and results our clients want to see from their websites 🔥 and she'll be creating and building our own web build way and development team 🙌 We've found a unicorn in Mel in that she can build brilliant websites which consider the customer journey AND incorporate the best design and content.

Mel has a four legged shadow called Truffle, who often joins us in our team meets and when she's not building amazing websites, you'll find her playing pickleball, creating art or going for a massive geocache hunt. 

You can get to know Mel even better on her team page, link in bio!

We're so excited to have you here 🎉

#new #team #member #welcome #webdev #excellence #clients

✨ How to make your team meets more effective ✨
✨ How to make your team meets more effective ✨

1. Check what you’re including needs to be heard by the whole team
2. Have a structure and get into a rhythm
3. Share the agenda ahead of the meeting
4. Do regular time checks

#remote #team #meets #efficient #effective #communication #relationship #leadership #structure #creative #agency

Let's talk SEO 🤓

SEO (search engine optimisati
Let's talk SEO 🤓

SEO (search engine optimisation) is one of those things where small changes can achieve BIG results 💥

It starts with creating good-quality content, so if you’re doing that you’re already halfway there. Hooray! Now you need to focus on how to make the most of this valuable content for your audience. 

That's exactly what Colin, Ger and the team at @comerfordfoley have been doing with the help of our team. They launched their new website in April last year and with it, saw similar patterns in their tracked website numbers with a dip straight after launch.

In August, they invested in custom SEO work with PF and focused on improving the SEO on the content and website pages they already had.

The results were amazing! Across 6 months, they saw an increase of:

🔥 186% in total website visitors
🔥 220% in new visitors
🔥 320% in total page views

Their success is a great showcase of the power of content marketing! 👏

#content #marketing #accountants #SEO #success #quality #custom #work #accountants #bookkeepers


3 things you need to do to get results in marketin
3 things you need to do to get results in marketing ⚡️

1️⃣ List out your goals - you need to know what you’re aiming for before you can make a plan of how to get there

2️⃣ Create a marketing plan - categorise it into different types of content and add deadlines & who is responsible for it

3️⃣ Create a strong brand - one which reflects who you are and who you best serve

For more ideas on how to get results in marketing, read the blog from @smashz13 linked in our bio!

#results #marketing #content #action #plan #goals #accountants #creative #agency


WEAREPF

© The Profitable Firm Ltd Company number 10026597 Registered office: 16 Blackfriars Street, Manchester M35BQ

ABOUT US

Meet our team
Marketing philosophy
Careers

GET STARTED

The Map
Join Accelerator
Get education

GET MARKETING ARTICLES STRAIGHT TO YOUR INBOX
SIGN UP HERE
  • Marketing Map
    • Philosophy
  • Meet Us
    • Careers
  • Coaching
    • Accelerator
    • PF Lab
  • Pricing
  • Our Services
    • Foundations
    • Branding
    • Website
    • Monthly Marketing
  • Client Stories
  • Blog
    • Free resources
  • SIGN UP HERE