Tag Archives: emotional marketing

Accountants, remember the emotional side of marketing

The best marketing always taps into the emotions of the buyer. Whether you’re selling a

The top 11 emotions of the accountant faced with new marketing opportunities (Part 2)

Last week I covered the 11 emotions many of you feel when presented with a

The top 11 emotions of the accountant faced with new marketing opportunities (Part 1)

Having worked with (and for) accountants for nearly 20 years, I’ve learned a little about