It’s not a woke thing. It’s a welcome-all-folk thing. This blog is not about the
As a business owner running an accounting firm, your time is valuable. You want to
When you’re planning social media posts, knowing the guidelines and limits by social media platform
A case study is a powerful way to prove to your ideal clients you have
You’ve produced a first draft of something you know is going to be helpful
You know what it’s like when you really connect with a piece of content. You’re
When people visit your website, read your blogs and see your social posts, they
You’ve seen what original content marketing has done for other accountancy firms. Maybe it was
As I type into google “the best sleeping bag for summer/autumn in the UK” I’m
Getting a new website built is a big investment. While there are plenty of free
Putting content you created out into the world can feel a little scary. It can
While it may seem like a good idea to just pick a new website
You want leads and you want them quick. That’s fair enough when you consider the
In our blogging breakthrough sessions, many of our clients have shared the same issue when
Writing is a creative thing. It’s often the reason as an accountant you think you’re
You may be writing more than usual at the moment, even if it’s just a
*Did you win a golden ticket code?? Use it here – remember it’s a one
Creating and sharing blog posts helps build trust with our audience. But finding time to
Your accounting firm’s success in marketing is directly relatable to the involvement of your team
As you continue to create your own unique, client focused content, you begin to notice
Holiday can be hard to think about when you’re feeling a bit swamped. You want
You’ve just created a beautiful new page for your website and after doing a mini
Waiting to publish is the killer. It’s the killer of new business, of great conversations
You have the time to write. You just don’t recognise it for what it is.
Original content that has the “They ask, you answer” concept at its core is what
When you track your firm’s social media activity you’ll begin to hone in on what
I’ve been avoiding reading this book for months. It’s been in my book stack, reminding
(C) Karen L Reyburn 2019 When you’re exploring niche options, you begin to do some
A true niche is ONE targeted, focused area that you serve particularly well. The ultimate
Struggling to find what to write about? Not sure where to start, how to direct
Outsourcing – of anything – is often a yes-or-no situation. It either works, really really
We asked that question of everyone who has registered for our upcoming Social Media Masterclass
Tracking your website traffic and engagement is going to give you an insight into how
I’ve been writing “Karen’s Marketing Tips” for over eight years – they began even before
“I would be interested in an opinion on resources – are they essential for an
Getting ROI from marketing is absolutely a priority for accountants – and rightly so. As
You want to run an event, but you aren’t delivering the next Xerocon. There’s no
Those who are marketing managers for accountancy firms can have a tough job. In
As one of the fastest growing (and fun!) social media channels, Instagram is a platform
Remember the time you moved out of your comfort zone and felt the fear? It’s
Online and offline…that’s the perfect combination. It’s absolutely right to focus on all the online
For a while now you’ve been paying for Google AdWords for your accountancy firm, and
We know this in principle, but we don’t practice it. We’re all Jack, telling ourselves
One of the best ways to improve the readability of your content is to enhance
I got this email recently from the marketing manager at an accountancy firm, and it
This is one of the first questions we’re asked by accountants who are considering having
How do you turn a potential client, who has never heard about you before, into
A landing page is a web page which you build for a very specific purpose
I’ve recently finished reviewing the entries for the ‘New Firm of the Year’ for the
So now that you know why you should be posting social media updates and what
SEO: The 3 letters that many accountants have come to fear! Why? Because of all
On Tuesday of this week, I sat there looking at our list of members for
LinkedIn Pulse is a feature that LinkedIn have added so that you can publish your
There’s no escaping the fact that taxation is a big part of accounting. Helping your
At a recent conference for international accountants in Vienna, I had the privilege of speaking
You can no longer evaluate marketing ROI based on individual efforts. It’s so tempting for
If bad graphic design is losing you business (and it is), you will be pleased
If only you could know exactly how your clients feel. Good news: I can tell
You can have the finest marketing strategies in the world. But without humanity, your marketing
Whatever marketing you do as an accountant – online or offline – your website is
When it comes to generating content for your accountancy firm marketing, generic doesn’t work. Simply
It is no longer enough to simply market your accountancy firm. First, digital marketing has
Websites are no longer glorified brochures. They are highly interactive, well-designed, high-performing machines that generate
You might remember how much we love the idea of honesty in marketing. At The
I take a great risk writing this marketing tip – after all, almost my entire
It’s tempting to just copy what other accountants or doing. Or to copy what anyone
One of the challenges you will face when having a new accountancy firm website built
Selling. Most accountants avoid it like the plague. Great news: You’re absolutely right to do
If you’re going to use social media for your accountancy firm, one of the first
This week we’re happy to provide a guest blog courtesy of Paul Lawrence. This ties
