Tag Archives: content

inclusive content
3 ways to make your firm’s content more inclusive

It’s not a woke thing. It’s a welcome-all-folk thing. This blog is not about the

repurpose existing content
How can I repurpose my existing content to get the most value out of it?

As a business owner running an accounting firm, your time is valuable. You want to

Man holding phone and punching air in excitement with huge smile on his face
A guide to what to post on each social media platform

When you’re planning social media posts, knowing the guidelines and limits by social media platform

A step-by-step guide to creating a collaborative case study

A case study is a powerful way to prove to your ideal clients you have

How do I know if my content is better as a blog post or a website page?

  You’ve produced a first draft of something you know is going to be helpful

How can I improve my blogs and make them more engaging?

You know what it’s like when you really connect with a piece of content. You’re

What actually is a tone of voice? How do I figure out what my firm’s voice is?

  When people visit your website, read your blogs and see your social posts, they

Why is it so important to create my own content when every other accountant is creating their own content too?

You’ve seen what original content marketing has done for other accountancy firms. Maybe it was

A guide to They Ask, You Answer’s ‘Big 5’ blog categories, and how they apply to your firm’s content

As I type into google “the best sleeping bag for summer/autumn in the UK” I’m

Can I write my accounting firm’s website copy myself?

Getting a new website built is a big investment. While there are plenty of free

women with crossed legs on yoga mat
Whose opinion really matters when getting feedback on my content?

Putting content you created out into the world can feel a little scary. It can

What does it cost to change my website template to a new template?
What does it cost to change my website template to a new template?

  While it may seem like a good idea to just pick a new website

get leads quick
What’s the quickest way to get leads for my accounting firm?

You want leads and you want them quick. That’s fair enough when you consider the

I have lots of first drafts. How do I edit a first draft so it’s ready for publishing?

In our blogging breakthrough sessions, many of our clients have shared the same issue when

green coffee mug begin
How do I write blogs when I’m not in the mood?

Writing is a creative thing. It’s often the reason as an accountant you think you’re

content, blogs, blog calendar, gsheets
How do I organise my content ideas so I know what to write, and when?

You may be writing more than usual at the moment, even if it’s just a

golden ticket accelerator
Golden Ticket! Win a free space on the Accelerator

*Did you win a golden ticket code?? Use it here – remember it’s a one

laptop coffee yellow tulips
What’s the value of a custom written blog post? Why does it cost so much?

Creating and sharing blog posts helps build trust with our audience. But finding time to

content, accelerator, team engagement
I don’t get engagement from the team on writing content. What do I do?

Your accounting firm’s success in marketing is directly relatable to the involvement of your team

cornerstone, brand, content, pain points
What is a cornerstone piece of content and how do I use it?

As you continue to create your own unique, client focused content, you begin to notice

Holiday Expectations: Will you “use” the time, or let it go by?
Holiday Expectations: Will you “use” the time, or let it go by?

Holiday can be hard to think about when you’re feeling a bit swamped.  You want

Why isn't my new website page showing when I search for it on Google?
Why isn’t my new website page showing when I search for it on Google?

You’ve just created a beautiful new page for your website and after doing a mini

Now it is time to finish (your writing).
Now it is time to finish (your writing).

Waiting to publish is the killer. It’s the killer of new business, of great conversations

You don’t have to wait for the time to write. You already have it.
You don’t have to wait for the time to write. You already have it.

You have the time to write. You just don’t recognise it for what it is.

blogging accounting firm
I want to start blogging. Can I have a blog which is separate from my website?

Original content that has the “They ask, you answer” concept at its core is what

Tracking social media activity: how to figure out what your audience wants
Tracking social media activity: how to figure out what your audience wants

When you track your firm’s social media activity you’ll begin to hone in on what

Show your work: Who are your influences? What are you learning?
Show your work: Who are your influences? What are you learning?

I’ve been avoiding reading this book for months. It’s been in my book stack, reminding

Is this a good enough niche? Does it need further refining?
Is this a good enough niche? Does it need further refining?

(C) Karen L Reyburn 2019 When you’re exploring niche options, you begin to do some

Can you have more than one niche?
Niche questions: Can I have more than one?

A true niche is ONE targeted, focused area that you serve particularly well. The ultimate

Victories and questions: your fallback for content
Victories and questions: your fallback for content

Struggling to find what to write about? Not sure where to start, how to direct

When outsourcing your marketing doesn’t work
When outsourcing your marketing doesn’t work

Outsourcing – of anything – is often a yes-or-no situation. It either works, really really

Social media masterclass
“What’s your biggest challenge with social media?”

We asked that question of everyone who has registered for our upcoming Social Media Masterclass

Google Analytics
Basic guide to Google Analytics reports for accountancy firms

Tracking your website traffic and engagement is going to give you an insight into how

Marketing tips
Karen’s – and everyone’s – Marketing Tips

I’ve been writing “Karen’s Marketing Tips” for over eight years – they began even before

Are “Resources” essential for an accountant’s website?

“I would be interested in an opinion on resources – are they essential for an

Content marketing
Are you putting more pressure on your marketing ROI than you are on yourself?

Getting ROI from marketing is absolutely a priority for accountants – and rightly so. As

Accelerator live
We’re planning a small event. How do we drum up interest, get registrations, get leads?

You want to run an event, but you aren’t delivering the next Xerocon. There’s no

Why you need to send your marketing person to that conference
Why you need to send your marketing person to that conference

  Those who are marketing managers for accountancy firms can have a tough job. In

PF instagram
10 Instagram post ideas for your accountancy firm

As one of the fastest growing (and fun!) social media channels, Instagram is a platform

confidence to share content
Do you have the confidence to share your accounting firm’s marketing content?

Remember the time you moved out of your comfort zone and felt the fear? It’s

How can online and offline marketing be integrated to meet changing customer needs?

Online and offline…that’s the perfect combination. It’s absolutely right to focus on all the online

I’m paying for Google adwords every month. Is it worth it?
I’m paying for Google AdWords every month. Is it worth it?

For a while now you’ve been paying for Google AdWords for your accountancy firm, and

Jack of all trades is master of none
Jack of all trades is master of none

We know this in principle, but we don’t practice it. We’re all Jack, telling ourselves

Is Shutterstock worth it? I'd love our stuff to be more visual but don’t have camera skills
Is Shutterstock worth it? I’d love our stuff to be more visual but don’t have camera skills

One of the best ways to improve the readability of your content is to enhance

“One simple connection between marketing and accounting and all of a sudden I have some team buy-in!”

I got this email recently from the marketing manager at an accountancy firm, and it

Website builds
How much does a new website cost for my accountancy firm?

This is one of the first questions we’re asked by accountants who are considering having

Social media lead generation
The social media lead progression model

How do you turn a potential client, who has never heard about you before, into

What is a landing page and how can accounting firms use them successfully?

A landing page is a web page which you build for a very specific purpose

How to write a winning award entry for your firm
How to write a winning awards entry for your accounting firm

I’ve recently finished reviewing the entries for the ‘New Firm of the Year’ for the

daily social media posting
How to post daily social media updates for your accountancy firm

So now that you know why you should be posting social media updates and what

SEO foundations
The 3 core elements of SEO for your accountancy firm website

SEO: The 3 letters that many accountants have come to fear! Why? Because of all

Why join yet another online programme (and how plain text emails still work)

On Tuesday of this week, I sat there looking at our list of members for

How LinkedIn Pulse can help your accountancy firm reach your target market

LinkedIn Pulse is a feature that LinkedIn have added so that you can publish your

Why tax is the least exciting thing about tax content

There’s no escaping the fact that taxation is a big part of accounting. Helping your

How your personal involvement in social media helps your accountancy firm

At a recent conference for international accountants in Vienna, I had the privilege of speaking

two bucket rule ROI accountants
The “two bucket rule” of marketing ROI for accountants

You can no longer evaluate marketing ROI based on individual efforts. It’s so tempting for

6 tools to help you address accountancy firm design (without breaking the bank)

If bad graphic design is losing you business (and it is), you will be pleased

Know how your clients feel (about you the accountant)

If only you could know exactly how your clients feel. Good news: I can tell

Humanity, transparency, and personality: 3 marketing foundations for your accountancy firm

You can have the finest marketing strategies in the world. But without humanity, your marketing

Your website is your marketing hub

Whatever marketing you do as an accountant – online or offline – your website is

Choosing the content that fits your niche (or audience)

When it comes to generating content for your accountancy firm marketing, generic doesn’t work. Simply

Why a niche is critical for accounting firm marketing

It is no longer enough to simply market your accountancy firm.   First, digital marketing has

Three critical elements for a high performing website: content, traffic and conversion

Websites are no longer glorified brochures. They are highly interactive, well-designed, high-performing machines that generate

Ditch the buzzwords and keep your marketing simple

You might remember how much we love the idea of honesty in marketing. At The

Content: Why It Almost Doesn’t Matter What You Say

I take a great risk writing this marketing tip – after all, almost my entire

Imitate, don’t copy. (9 Tips for Borrowing Ideas)

It’s tempting to just copy what other accountants or doing. Or to copy what anyone

When Your Accountancy Firm Website Looks Nice, But Doesn’t Deliver

One of the challenges you will face when having a new accountancy firm website built

Why online marketing means accountants don’t have to sell anymore

Selling. Most accountants avoid it like the plague. Great news: You’re absolutely right to do

Social Media = Content + Engagement

If you’re going to use social media for your accountancy firm, one of the first

Guest Blog: Top 10 LinkedIn Tips for Accountants

This week we’re happy to provide a guest blog courtesy of Paul Lawrence. This ties