You CAN choose who you work with. Whether you’re just starting out or you’re an
You are busy. You are trying to do all the things. You’re doing some
I’m writing this while sipping my first festive coffee of the season… a Caramel Waffle
September’s monthly update introduction looks slightly different than usual. Here’s a video from Steph sharing
Your marketing is not for you. Your website, your emails, your social media posts, your
It’s happened. That big client you knew was a major portion of your revenue, and
You just got a new lead. Maybe even a few of them. How do you
Let’s go back in time. Before search engines, a list of FAQs (Frequently Asked Questions)
*EDIT: UPDATED APRIL 2020 with new recommendations! You know PF works only and exclusively with
Getting leads is one thing: but what happens when – due to all the marketing
When I moved to the area I live in now, people were over the moon
(C) Karen L Reyburn 2019 When you’re exploring niche options, you begin to do some
Struggling to find what to write about? Not sure where to start, how to direct
Last week my accountant said something that has stuck with me – and come back
This week, I remembered something we brainstormed at PF about five years ago. Something that
One of the most common statements made to me by accountants is that they really
Everything rushes by so fast. The train. The cars. The meetings. The emails. The slack
Creating a great onboarding process is not about saving time and being efficient. Those are
“I would be interested in an opinion on resources – are they essential for an
Several accountants have asked me about referral programmes lately. One client in Canada said, “We
This is one of the most common questions I’m asked when speaking about niche. When
Writing content for any of your marketing feels really difficult. Wording for your website. Social
The three themes in this excellent book are ones I wish for every accountant to
It is unlikely that your team will get really excited about helping market your accounting
When an accountancy firm kicks off a brand or website project, speed is often the
There are so many social media channels to choose from: Facebook, Instagram, Twitter, LinkedIn, Snapchat,
Almost every accountancy firm has testimonials on their website. You know that, for your website
Exciting PF news! We have a new team member starting in the US on Monday
You want to build a new website that will attract the right kind of client.
Strategy. It’s not quite a buzzword, but it’s one we get a bit weary of.
Is it a good idea to put prices on your accountancy firm website? The answer,
The level of competition currently affecting accountants means that it’s tempting to take any and
“Give to gain.” I’ve heard this phrase used many times in business as a means
One of the best ways accountants can deliver better marketing is by getting inside the
“Strike a light, guv’nor! I ran down the old apples and pears this mornin’ and
Your clients are becoming vaguely aware of something called auto enrolment. Unfortunately, for most accountants,
How do you act when you’re around your small business clients? Do they get to
Losing a prospective client for your accountancy firm can be discouraging. There might be good
If only you could know exactly how your clients feel. Good news: I can tell
The more I work with accountancy firms on their marketing, the more I see how
One of the classic mistakes accountants make when it comes to marketing is spending an
