Tag Archives: buyer

How to prepare your prospects so they’re not shocked by your prices

There’s a big old elephant in the marketing room and it’s called pricing. Pricing is

I know my marketing funnel will start to dry up. I’ll start marketing then.

Is this you? “My challenge is that most of my business has come from referrals.

I’m afraid I’ll alienate people by sharing content related to a niche

You see the value of a niche. You do. But you’re worried. What if you

Creating new content every week is a lot! This is time not spent earning money!

One of your content marketing goals as an accountant is to generate 2-3 new pieces

The marketing mindset and curiosity concept

You may not think of yourself as a marketer – you’re a professional accountant, after

How the buyers of accountancy services actually buy

The more I work with accountancy firms on their marketing, the more I see how